The Atlantic Weekly doesn’t exist in print. Instead, the app curates the week’s must-read stories from The Atlantic’s web sites into an easy-to-read issue delivered directly to the iPhone or iPad. And with Mag+’s simple design tools, new issues can be built and published in less than a day.
Volvo FH turned its product guide into a stunning, easy-to-use interactive iPad app that serves as both sales brochure and marketing show piece. The digital guide makes a complex product simple to understand, with intuitive diagrams and videos that quickly communicate the trucks’ features and benefits.
To train its vast network of dealers on the company’s Showcase tool, Ford built this mobile training app, saving the cost and hassle of printed guides. The privately distributed iPad app contains six bite-sized training modules and can be used as a self-guided tool or a dealership-training workbook.
For this year’s Field Leadership Meeting, PetSmart traded the boring printed conference guide for an interactive iPad version. The digital Participant Guide, built by agency McMurry/TMG, includes a detailed conference agenda, map and videos. It even features a tool that lets attendees record, save and share notes on the conference.
The Famous Footwear Stylezine makes a whole season of shoes “clickable and shippable” with built in M-commerce. “Mag+ allowed us to concentrate on design and content without being impeded by coding or development requirements. We visited the site on a Friday morning, and by that afternoon we had begun work on our first issue!”– Bill Wilson, Director of Interactive Creative Development, Famous Footwear.
Big-data leader EMC built EMC Interactive, a corporate app designed specifically for the iPad, to give its sales professionals and partners a dynamic presentation tool. The publicly available app examines the impact that EMC solutions will have on potential customers’ most pressing business requirements.