2012 February

The Next Web comes to your iPad – in magazine format

Posted on February 28, 2012, by Michael Kazarnowicz

If I say The Next Web, you probably think about the influential blog covering technology and the surrounding business and culture. And you’re right. But from now on you can also add “magazine” – more specifically iPad magazine – and we’re bursting with pride to say it’s built with Mag+. So why would you want …

Curated links about digital publishing, tablets and digital magazines – February 24, 2012

Posted on February 24, 2012, by Michael Kazarnowicz

This is a curated list of the links we’ve found the last week, that are worth reading if you want to keep yourself updated about the world of digital publishing and tablet magazines. Condé Nast Aims To Unify Tablet And Mobile Magazine Production: Condé Nast is working with Adobe to create “liquid layout” for tablet …

Iwago’s Love for Cats

Posted on February 22, 2012, by Michael Kazarnowicz

Mitsuaki Iwagō (岩合光昭 Iwagō Mitsuaki) might not ring a bell with you unless you’re familiar with Japan or wildlife photography. Mr. Iwagō is a well renowned wildlife photographer and filmmaker, and his photos have been featured on National Geographic’s covers and in their list of “100 Best Wildlife Pictures” (here’s a one of his famous photos, of …

Who’s Afraid of the Big Bad Gigabyte?

Posted on February 18, 2012, by Matt Cokeley

As a creative professional, it is exciting to have access to an infinite canvas like Mag+. One can get really carried away with bringing their design to life with HTML, movies and other rich media. The only problem is that these exciting options add to the overall file size of each issue. As your file …

Yes, Virginia, you can put HTML on the A-layer.

Posted on February 17, 2012, by Matt Cokeley

Recently I’ve been spreading false information about HTML’s capabilities within Mag+ A-layer. I was under the impression that you could only embed HTML on the B-layer. Turns out I’ve been lying! For shame. Typically everything must be grouped in order for the graphic hierarchy created in InDesign to hold up. Grouping is exactly what overrides …

Zlatan’s iPad app is here

Posted on , by Michael Kazarnowicz

Great news for those of you who love football (or soccer, if that’s your preferred name for this sport) in general and Zlatan Ibrahimovic in particular: Zlatan’s autobiography “I am Zlatan” is now available in English. And it’s not in the form of a traditional book, Zlatan and publisher Bonnier, take a bold step into …

Decoding the wild world of analytics

Posted on February 16, 2012, by Mike Haney

One of the things we get asked about a lot—and rightly so—is analytics. In brief, analytics refers to the ability to track what users are doing in your app. It can be a very useful tool for figuring out what your users want, where they’re getting stuck and, perhaps most crucially, whether they’re looking at …

And then there were popups!

Posted on February 15, 2012, by Mike Haney

Version 3.1 of your (hopefully) favorite digital publishing platform is out. Of all the great new stuff in our 3.1 release, the one designers are going to be most excited about is the ability to build popups directly in InDesign. What’s a pop-up? Quite simply, a hotspot that makes more information – text, graphics, a …

TRICK: How to share story text via e-mail

Posted on February 14, 2012, by Mike Haney

As many of you know, it’s possible to make a hotspot link in a Mag+ issue that automatically opens a pre-populated e-mail. Just hit the Add Link button and put “mailto://” followed by the e-mail address in the URL field. You can even pre-populate the subject line by typing (fill in your own address and …

iPads in education: evolution, not evil

Posted on February 8, 2012, by Michael Kazarnowicz

Digital books and digital magazines are not better than their paper predecessors because they’re digital. They’re better because they create a more immersive experience. You are no longer constricted to explaining with words what Beethoven’s 5th symphony sounds like, you can embed a video that visualizes it. You no longer have to jot down a paragraph …

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