Blog

App Inventor – A Title Worth Wearing

This piece, written by Mike Haney, originally appeared on eMedia Vitals. It’s time to reboot your app invention strategy! Some of our customers laugh when we call them app inventors, but the title is worth wearing. It brings a certain commitment to exploration, trial and error and potentially wild success in the mobile app space. Sure, …

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Digital Publishing Explained by The Church

The This is Digital Publishing app by The Church shows users all of the great things they can do and create using digital publishing. The Church does an awesome job of introducing how content can live in a mobile app, and how it is an interactive experience that readers love. Video Visuals There are tons …

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Make Sense of Your Data with Funnels

I harp constantly on this blog and elsewhere about the importance of analytics and using your mobile publishing platform to pay attention to what users are doing with your app. But one of the challenges to doing that is making sense of the data: Sure, I can see how many people tapped a link, but …

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Putting the Digital Publishing Industry in Perspective

Two really interesting digital publishing articles came out in the last few days that are worth pondering with a cup of coffee, regardless of what your job description is in the industry. First  An interesting rebuttal of the idea that mobile content and mobile apps, despite their popularity, will kill the Internet: In the era …

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Herman Hedning on iPad and iPhone

Digital publishing of comic books is growing. If you’re into comic books, you will probably agree that the iPad can show comic books in ways paper never could. To all the comic book readers out there, here are two great comic apps created with Mag+. The first one is a very popular Swedish one called …

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5 Ways to Make your App DO Something

Mag+ is of course at its heart a content-app platform. But in the mobile publishing world giving your users the ability to do something, not just consume something, is a way to make your app that much more valuable. Phones especially are tools as much as they are content devices and although Mag+ won’t help you …

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Four Lessons from Four Years of Digital Content Publishing

Although Mag+ as a project has been around since about mid-2009, we count April 3, 2010 as our official launch date, because that’s the day the first iPad was released and the first Mag+ app—Popular Science+—debuted to the public. Four years and some 3,000 apps later, we’ve learned a thing or two about publishing content …

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Digital Publishing Proves its Power at Popular Science

Subscriber’s Responses Show a Move Toward Digital Only and Highlight the Importance of Visually Stimulating Enhancements.   As we hit the fourth anniversary of the iPad—and with it, Popular Science+’s fourth year as an innovator in the field, since it was there the day the iPad launched—it’s great to see some fantastic feedback from the …

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April 1 Mag+ Release: New Navigation, Faster Production

Today we’re releasing the second of our now-monthly releases. This release affects all parts of the system with some minor bug fixes and a few small features. You can read the full release notes for Publish and the white-label apps here and for the plug-in and Production Tool here. This is a minor update, so …

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5 Clever Ways to Use the Overlay When Designing Mobile Apps

Mag+ is built to create digital, touchscreen-native content, so we’re always eager to introduce features that allow our users designing mobile apps to move away from the typical front-to-back document or issue. That led to one of our most unique features: the overlay layer. Basically, this is a content layer that sits on top of …

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