Blog

Using Subscriptions in Mobile Enterprise Apps

When Apple finally created the option of subscription in-app purchases in February 2011 (nearly a year after the iPad debut), it was a much-needed shot of adrenaline to the digital publishing industry. Sales shot through the roof. Initially this was attributed to the creation of Newsstand, released at the same time, but now, three years …

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Quixey Makes Apps More Discoverable

Apple announced in Oct. 2013 that they had hit one million apps available for download. One of the common refrains regarding the challenges of making a great app is that the old adage, “If you build it, they will come,” just doesn’t work in today’s Apple App Store or on Google Play. Even with Google’s app indexing for Android, apps …

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Mobile App Publishing Hits the Canadian Music Scene

CBC Music Magazine, from the Canadian Broadcasting Corporation, recently launched the first issue of their app. The brand took mobile app publishing to new levels with their edgy and interactive music magazine. CBC Music was well received and was featured as the best new app on the iTunes store in Canada last month (January 2014). …

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A Secret Mag+ Trick: The Visible Trigger

One of our core pillars of product development here at Mag+ is creative flexibility. Being in this space since the day the iPad launched, and serving customers ranging from magazines to museums to Fortune 100 sales teams, one thing we know is that the process of designing mobile apps is continually evolving and there is …

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Insights on Today’s Digital Consumer that Every App Creator Should Know

A few days ago, Nielsen published a rich, comprehensive and easy-to-read report entitled, “The U.S. Digital Consumer Report.” Anyone that creates mobile applications, and frankly anyone in business today, should absolutely download the full report for rich insights into consumer usage and what people are doing with the ubiquitous second, third and sometimes fourth screens available to them. …

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New Zealand Symphony Orchestra Publishes to iPad

Discover the 2014 season of the New Zealand Symphony Orchestra through their stunning iPad publication.  The app was created with the Mag+ publishing platform and features gorgeous photography, interesting videos and inspiring words to walk users through the 2014 concerts and musicians. If you love orchestra music, this is an app you should not miss. …

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5 Ways to Encourage Your Customers to Yell at You

It’s long been a maxim of app marketing that crappy ratings in the app store will depress your downloads (and may now even influence your app store ranking). When I share this fact with clients, they often get a hopeless look on their face, believing there’s nothing they can do to influence the grumpy, trolly …

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STEINWAY LYNGDORF launches “Experience” tablet app with Mag+

Steinway Lyngdorf delivers high performance digital sound systems that combine design artistry and the finest craftsmanship with perfected technology. Founded by Peter Lyngdorf and based in Denmark, Steinway Lyngdorf is the result of a visionary ambition and uncompromising commitment – a shared dream which brings together Steinway & Sons, makers of the world’s finest pianos …

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8 Smart Ways to Use the New 5.0 Banners

A storefront or library that’s just a grid of small thumbnails is a waste of space and not a very engaging home screen experience for your users. Of the new features we introduced in the 5.0 in-app store, my favorite is the new and improved banners. Banners are basically big graphics that span the width of …

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