Blog

Find and keep customers by creating a content app

Do you work in the travel and tourism industry? Are you looking for ways to connect with your customers? If so, we have some great suggestions. Mag+ recently attended the Masterclass event Mobile Travel & Tourism, in New York City. There were some fantastic conversations around how the travel and tourism industry can, and should, …

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Designing Mobile Apps – Life Beyond the Swipe

One of the things I get most excited about in this job is watching our clients push the boundaries of what can be done with our platform, and providing them tools to do just that. About a year ago, we introduced the ability to disable the thumbnail “scrubber” navigation tool, as well as the ability …

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What Content Publishing Trends in the Mobile Event Space Can Teach Us All

We were delighted to learn of QuickMobile’s recent whitepaper outlining seven predictions for the mobile event app industry, which you can download from the QuickMobile site. Why were we delighted?  Because the bulk of QuickMobile’s predictions can apply to any one of us in digital content publishing, whatever the purpose of your app. In today’s real-time world, with deeply …

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Maserati iPad App Wins World Luxury Award

Late last year, the Maserati e-Brochures App won “Gold Winner” at the World Luxury Awards held in Monte Carlo. Designed with Mag+ by Arachno, the app presents a stylish portrait of the Maserati cars. We’re not surprised they won. It is a neatly designed app giving both clients and fans the opportunity to have an …

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3 crucial concepts to consider when designing for the tablet

In this video interview Mick Moore, Creative Director at Apptitude Media, discusses three crucial concepts to consider when designing a tablet magazine.   Re-think the publication that you are working for the specific device. Stay away from the idea of ‘shrinking down the print pages’ to fit on the device. Instead think about the new …

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The Help Page — What Every App Inventor Needs to Know

One of the things you hear a lot from people who like to complain about digital magazine apps is “If you have to tell me how to use it, you’ve already failed.” I think that’s completely insane. I had to read instructions for Candy Crush (and Doodle Jump and Angry Birds and Fruit Ninja) the …

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In House Digital Publishing: A Cost Efficient Conduit to the Future

Publishers and corporations alike are beginning to see that both consumers and employees spend massive amounts of time consuming content on mobile devices. As usual, Christmas and the winter holiday season proved to bring a spike in new device activations as well as mobile app downloads. According to Flurry Analytics, we are in the middle …

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Keeping Your Professional New Year’s Resolutions

I saw a great article last week in Fast Company about keeping New Year’s resolutions. According to the author, yesterday was the day we normally revert back to our regular, non-resolution focused selves (though I usually hold out until at least the 10th).  The article offers some good advice about helping resolutions stick– things like picking one resolution …

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iPad Apps Create Advertising Opportunity

It is always feels good to hear positive news, especially around the New Year, which is why I enjoyed reading Aaron Taube’s post The iPad is finally showing signs of saving the dying magazine business on New Year’s eve. Though the magazine industry has been in an interesting and perhaps challenging position for the past …

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