Blog

5 Minutes with a Mag+er: Creative Director Matt Cokeley

  Today, we start a new periodic series designed to give you a peek behind the curtain at some of the personalities behind Mag+. We start with Matt Cokeley, our favorite redhead, and the tireless Creative Director for Mag+. Matt spends his days designing interactive touchscreen apps, training clients and evangelizing the benefits of custom design for …

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Let’s Battle Magazine – A Remarkable Android Example

If you are a gamer, welcome to gamer paradise! World of Tanks is one of the most popular massive multiplayer online games in the world. Now it comes with its own dedicated magazine, Let’s Battle. Let’s Battle is available for the iPad and iPhone as well as Android tablets and smartphones. The magazine itself is …

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Six Ways to Give Away Your Content

What?! I want people to BUY my issues and subscriptions. Why would I give away my content? Because that’s the way you get people to buy more. It’s no longer a theory: the app marketplace runs on the freemium model. A study last year by Distimo showed that 71 percent of all app revenue comes …

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Nurturing Brand Loyalty With Mobile Apps

Good stuff coming out of SXSW this week. This article on nurturing brand loyalty through mobile apps is particularly interesting. Obviously all of it doesn’t apply to the type of apps most commonly developed with the Mag+ mobile app design software, but some of it, like the importance of mining all of the great data …

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Museums – at the tap of an iPad App!

With all the great museum apps out there you can now carry your favorite painting, sculpture or rare exotic object with you and experience exhibitions and collections from around the world whenever and wherever you like – all at the tap of an app! Museums are doing a great job in exploring digital and mobile …

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Using Subscriptions in Mobile Enterprise Apps

When Apple finally created the option of subscription in-app purchases in February 2011 (nearly a year after the iPad debut), it was a much-needed shot of adrenaline to the digital publishing industry. Sales shot through the roof. Initially this was attributed to the creation of Newsstand, released at the same time, but now, three years …

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Quixey Makes Apps More Discoverable

Apple announced in Oct. 2013 that they had hit one million apps available for download. One of the common refrains regarding the challenges of making a great app is that the old adage, “If you build it, they will come,” just doesn’t work in today’s Apple App Store or on Google Play. Even with Google’s app indexing for Android, apps …

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Mobile App Publishing Hits the Canadian Music Scene

CBC Music Magazine, from the Canadian Broadcasting Corporation, recently launched the first issue of their app. The brand took mobile app publishing to new levels with their edgy and interactive music magazine. CBC Music was well received and was featured as the best new app on the iTunes store in Canada last month (January 2014). …

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A Secret Mag+ Trick: The Visible Trigger

One of our core pillars of product development here at Mag+ is creative flexibility. Being in this space since the day the iPad launched, and serving customers ranging from magazines to museums to Fortune 100 sales teams, one thing we know is that the process of designing mobile apps is continually evolving and there is …

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