Mag+ Appspresso London

– breakfast with a short, sharp shot of app-inspiration.

Secure your spot today to learn how to create and deliver a winning tablet strategy straight from the prosAppSpresso_CoffeeCUP!

To help you capture the mobile publishing opportunity – for tablets and smartphones – we’ve created a workshop to help kickstart your app development plans. Just good strong thinking – distilled, hold the soy milk.

In this intimate session, led by successful app makers from Apptitude Media and the V&A, we’ll explore what it takes to re-imagine and strategically transition several types of publications to mobile devices. Apptitude is a new digital media company forging ahead with new types of magazines. The Apptitude team will share its expertise in digital publishing – insights, best practices, and their experience of launching BJP, a 300-page print publication, on the tablet and the iPhone. Plus, they’ll introduce their new Fade to Black digital-only iPad edition.

Date: Wednesday, April 24

Location: PPA’s office, Queens House, 55-56 Lincoln’s Inn Fields, Holborn London WC2A 3LJ, 3rd Floor

Agenda:

 

9:00 – 9:30 Coffee & Sandwich

9:30 – 9.45  Gregg Hano, CEO, Mag+

Mag+ CEO, Gregg Hano, has been a visionary and evangelist for the mobile digital publishing industry since before it was an industry. He was the driving force behind making Popular Science one of the first publications to be available on the touch screen tablet. The critically acclaimed Popular Science app was created with Mag+ and debuted along with the first-generation iPad in April 2010. Gregg Hano will give you a quick introduction to Mag+, the end-to-end app-based publishing platform that uses InDesign to build content optimized for touchscreen devices and a white label app for delivering it.   Magplus_CEO_Gregg_Hano    Magplus.logo_appspresso

9:45 – 10:00  Marc Hartog Apptitude, Media /Mag+

Over the last several years Marc and his team at Incisive Media created and launched the award winning bespoke ‘made in Mag+’ iPad edition of the British Journal of Photography. A huge success by all accounts, the app has brought the niche magazine to new audiences around the globe. It’s now been downloaded more than 25,000 times. Building on BJP’s success, Marc recently led a management buyout to run the brand independently. The new venture, Apptitude Media, has several Mag+ apps in the pipeline and offers a full app development service to clients. Marc will share his views and experiences around new directions for digital publishing, platform pros and cons, and lessons learnt along the way.       Marc-Hartog_small_photo

 

10.00 – 10.30  Malcolm Sutherland/ Victoria and Albert Museum

Malcolm Sutherland joined the V&A in 2010, as head of digital projects and apps, tasked with constructing the V&A’s digital future. With his background in agency-side digital development, Malcolm relished the opportunity to deliver ‘born-digital’ apps – which would also be a digital asset – for the museum. Malcolm will share his experience of creating a digital strategy from the ground up, how the small V&A digital team overcame a number of cultural and practical hurdles, defining their apps with maximum consideration for audience, content, quality, and price.

10.30 – 10.45 Refreshments

10.45 – 11.30 Mick Moore, Apptitude Media

Mick is the creative driving force behind the British Journal of Photography apps. Mick will share hands-on experience of bringing the British Journal of Photography to life and integrating it into the magazine’s workflow. He’ll talk through how the magazine was completely re-imagined and redesigned for iPad and more recently iPhone. Mick will explore the challenges of creating a digital-only magazine app and preview Apptitude Media’s first digital-only launch: the brand new iPad magazine Fade To Black.

 

Register to attend Mag+ Appsresso April 24, London, UK