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The V&A

A free monthly tablet guide to the Victoria and Albert Museum. Contains a useful day-to-day calendar to Exhibitions, Displays and other General Information. Find information on Talks, Tours and Special Events. Updated monthly.


The Metrics that Matter and How to Predict Them

One of the questions we get all the time from prospective clients is: How many downloads/subscribers/issue opens should I expect when publishing an app? Whether you are publishing Android applications, or publishing apps for iPad, or Kindle, it is an absolutely rational question to ask of the people trying to sell you a digital publishing …


Young fashion brand taking advantage of iPad publishing

There’s a whole world of fashion-app activity to occupy us with, and it’s continuing to grow,  making fashion even more accessible to us. The iPad and other mobile devices truly allow for many great ways to present, promote and commercialize fashion brands. You also reap the benefit of making the products available to your customers …


New Zealand Symphony Orchestra Publishes to iPad

Discover the 2014 season of the New Zealand Symphony Orchestra through their stunning iPad publication.  The app was created with the Mag+ publishing platform and features gorgeous photography, interesting videos and inspiring words to walk users through the 2014 concerts and musicians. If you love orchestra music, this is an app you should not miss. …


8 Smart Ways to Use the New 5.0 Banners

A storefront or library that’s just a grid of small thumbnails is a waste of space and not a very engaging home screen experience for your users. Of the new features we introduced in the 5.0 in-app store, my favorite is the new and improved banners. Banners are basically big graphics that span the width of …


Using iPad Publishing Platforms to Reach a Mobile Audience

By 2017, there will be more mobile devices in use than people on the planet, and according to Nielsen, adults spend more time on mobile media than they do on newspapers and magazines combined. The iPad is the dominant tablet, in Western Europe especially. 83 percent of Europeans that have a smartphone and a tablet …


Say hello to our first iPad publisher from Iceland

Three and a half years ago when Mag+ was founded, we had five apps. One and a half years ago, we had roughly 200 apps. Today, we have crossed the 1,500 app mark, with clients spread over approximately 80 different countries. We’re now happy to add Iceland to the list of countries. Kjarninn is Icleand’s …


Spoon wins in the U.S.

Mag+’s Swedish client, Spoon, recently participated in Content Marketing Awards in the U.S. In the category Digital Magazine Design Spoon took third place for Best Overall Design with Sandvik Coromant Metalworking World iPad Edition. For their client Volvo Trucks, they also received two “Honorable Mentions” for the movie “Welcome to my cab: Meet the Hollins” …


iPad on the RANGE

Award winning Creative Director, Troy Myatt, gives us insight into where he finds his inspiration for designing iPad publications, and the specifics on one of his most moving projects. Beginnings Transitioning from print to digital was a challenge when our team began developing RANGE Magazine for the Southwest Airlines Pilots’ Association. The rudimentary processes for …


The Atlantic Weekly Now Published for the iPad

The Atlantic Weekly is now using Mag+ tools to publish on the iPad! Get the most memorable news stories from the week from across The Atlantic’s properties, The Atlantic.com, TheAtlanticWire.com, and TheAtlanticCities.com. Check out our sneak peek video, and visit Magplus.com for information on how you can publish for iPad as well. Download The Atlantic Weekly …


Congrats to Marc Hartog – Publishing Innovator of the Year

At last night’s PPA Awards, Marc Hartog, founder and CEO of Apptitude Media, who’s also a Mag+ partner in the UK, won the category “Publishing Innovator Of The Year” (Annual Turnover Under £10 Million). This prestigious win was awarded Marc for breathing new life into the fortunes of British Journal of Photography, one of the …


SHK Uses iPad Digital Publishing to Create Arty Fashion App

The Odyssey Spring 2013 is the latest issue of SHK (Seen Heard Known), and an extremely inventive, fashion magazine that uses iPad digital publishing to express ideas in an arty and imaginative way. If you love design, creativity, fashion, style and music – do not miss this app. In fact, you should download it now. …


Muscle & Fitness

American Media Inc is publishing magazines for iPad to bring readers interactive issues of their favorite brands. Muscle & Fitness is out on iTunes today. The brand continues to be dedicated in providing the most cutting-edge training, nutrition, and supplement information to young men looking to build muscle.


Event iPad Publication: Custom Content Conference 2013

April 9th, 2013 marks the kick off of the sixth annual 2013 Custom Content Conference in Chicago, IL. Over 150 attendees will show up to discuss optimizing content to achieve the greatest return. Not only is the CCC putting together an informative event, they are using an iPad publication for the event’s agenda. Attendees can …


Victoria & Albert Museum enters digital world through iPad Publishing

One of the world’s leading museums for art and design goes digital with their Played in Britain: Modern Theatre in 100 Plays iPad app. This inspiring use of iPad publishing guides the user through six decades of British theater history, elegantly showcasing over 600 historical images and entertaining multimedia content. Using Mag+ technology, the V&A is …


Men’s Fitness and Shape Magazine tackle iPad publishing in a new way

American Media Inc. has revamped two of their popular lifestyle titles apps by tackling iPad publishing in a new way. AMI has moved onto the Mag+ platform giving the Men’s Fitness and Shape apps a digital makeover. Men’s Fitness and Shape have turned their print pages into interactive issues. Now readers have the ability to …


Reinventing iPad Publishing with Illustrative Journalism

Symbolia is an iPad magazine that features comics and illustrations from around the globe. The team at Symbolia takes illustrative journalism to a new level and shows how they made publishing to the iPad work for them. Co-founders Erin Polgreen and Joyce Rice were awarded two grants–one from J-Lab and the McCormick Foundation’s New Media Women Entrepreneurs program and …


Publishing apps for iPad and other devices – the difference between app stores

If you work with publishing apps for iPad, and other devices, and charge for your issues and subscriptions, it can be interesting to take a look at the top seller and top grossing lists for the three app stores out there: Apple Appstore (iPhone/iPad), Amazon App Store (Kindle Fire/Kindle Fire HD) and Google Play (Android …


Why British Journal of Photography selected Mag+ as their iPad publishing platform

Tom Royal, Tablet Development Manager at Incisive Media, talks about why they chose Mag+ as iPad publishing platform for British Journal of Photography despite almost being done with an iPad edition created with another platform.


Example of interactive ad in an iPad magazine

A vast majority of ads in tablet magazines today are replicas from print magazines, despite the fact that all data says that interactive ads yield far better results. In the October issue of Popular Science+, the iPad edition of Popular Science, car rental company Avis shows how to create an interactive ad. Shaking the tablet …


M&S Home – an iPad app chockfull of inspiration for householders

Marks and Spencer’s recently released iPad app for its home and furniture offerings is a novel way to get inspiration for furnishing and decorating your home. The app includes lots of beautiful full-screen images and you’ll be able to bookmark your favorites, show and share these with friends via social media links such as Facebook …


Cosmopolitan Bride

Cosmopolitan Bride is Cosmo Singapore’s first foray into the bridal scene. Packed with great ideas for the bride-to-be, this interactive magazine is the fabulous start you need to plan your dream wedding. Put together by the editorial team of Cosmo Singapore, this app gives the time-starved, busy woman concise, well-edited information in: Bridal Gowns Bridesmaids’ …


BK Magazine

Get more out of Bangkok with BK Magazine. BK is the city’s most popular lifestyle publication, published every week and featuring the most trusted dining, retail, tech, travel and nightlife coverage in town. If you want to stay up on the latest trends or find out about the best upcoming events, look no further.The digital …


I-S Magazine

Get more out of Singapore with I-S Magazine. “Inside Singapore” is the city’s most popular lifestyle publication, published twice monthly and featuring the most trusted dining, retail, tech, travel and wellness coverage in town. If you want to stay up on the latest trends or find out about the best upcoming events, look no further. …


I Am Zlatan for iPad

The legendary soccer striker Zlatan “Ibra” Ibrahimovic’s biography is the world’s first interactive biography app for the iPad.


Creative use of notifications on the iPad

When a user first installs your magazine app, you can ask for permissions to send them notifications. This allows you to communicate to users when you for example publish a new issue. Or when you change your price make a mistake that benefits your readers. Like Skin Deep Magazine in the example below. Creative copy …


Travel Croatia

Travel Croatia with this innovative app that combines photography, travel and history into an exciting journey any user would love to experience. Here, you will visit the amazing waterfalls of Znacajni Krajobraz Slunjcica (“waterland”), travel through some of Croatia’s National Parks such as Plitvicka Jezera National Park and Krka National Park, visit the historic cities …


8 noteworthy links from the past weeks – June 25 2012

5 tips for marketing your tablet app | VentureBeat Moving to digital publishing means marketing your content and apps in a whole new way. Here’s a list of 5 tips from strategy and user experience company Sourcebits.– Are Marketers Prepared as War for Attention Shifts to Apps? | Steve Rubel – Advertising Age This article …


Tech Review: Please Call Us Before You Give Up!

A post from Jason Pontin, editor in chief of Technology Review, about his magazine’s frustrating experience in and subsequent abandonment of the app world is making the rounds today. I don’t know Jason, but as a former editor at Popular Science, I know his book well and really admire it. Having worked in this ecosystem …


Show off your design skills, win $5000 (and maybe land a job in New York)

Showing off is an essential part of design. Design is meant to be seen and experienced, just like books are meant to be read, movies to be seen and games to be played. When it comes to iPad publishing, we’ve seen some great stuff. Yet we’re sure we’ve only seen the beginning. We’re at a …


It’s Not About File Size: Why you should learn to stop worrying and love the new iPad

There’s been a lot of chatter on the web this past week about the impact the new iPad, with its retina display and four times the pixels, might have on iPad publications like those created on Mag+ or Adobe DPS, which render most of the content as images to present a pixel-perfect design experience, since this …


Mag+ ♥ the new iPad

The new iPad, announced Wednesday, was basically what we expected, but we were still thrilled to see it. Mag+ is in the business of helping people create beautiful designed content for tablets, so having a better canvas to show off the stunning work of our clients is the best gift we could have. Of course …


The key to Apple’s success (Even Steve Jobs visions lack value)

This is a guest column by Claes Magnusson, founder of Malmö Yrkeshögskola, a vocational school for the future makers of apps for Android and App Store. “아 씨발” roughly translates to “wtf” and these words echoed in all Korean board rooms during yesterday’s presentation of the new iPad. Keeping up with Apple is an arduous …


Sponsorship and Advertising in Mag+

One pretty universal truth about the Mag+ iPad publishing clients is that they’d like to make money with them. And while Mag+ and the app ecosystem gives creatives—and especially magazines—the best platform they’ve had yet for creating digital content consumers can and will pay for, advertising can’t be ignored. In fact, iPad publications give advertisers …


Iwago’s Love for Cats

Mitsuaki Iwagō (岩合 光昭 Iwagō Mitsuaki) might not ring a bell with you unless you’re familiar with Japan or wildlife photography. Mr. Iwagō is a well renowned wildlife photographer and filmmaker, and his photos have been featured on National Geographic’s covers and in their list of “100 Best Wildlife Pictures” (here’s a one of his famous photos, of …


Zlatan’s iPad app is here

Great news for those of you who love football (or soccer, if that’s your preferred name for this sport) in general and Zlatan Ibrahimovic in particular: Zlatan’s autobiography “I am Zlatan” is now available in English. And it’s not in the form of a traditional book, Zlatan and publisher Bonnier, take a bold step into …


TRICK: How to share story text via e-mail

As many of you know, it’s possible to make a hotspot link in a Mag+ issue that automatically opens a pre-populated e-mail. Just hit the Add Link button and put “mailto://” followed by the e-mail address in the URL field. You can even pre-populate the subject line by typing (fill in your own address and …


Spotlight: Mag+ Creative Director Matt Cokeley

Mag+’s own Matthew Cokeley was singled-out by GD USA as ‘One to Watch in 2012′, but the Creative Director wasn’t accustomed to being on the other end of the camera. “The photographer tried to make me change my hairstyle, because it wouldn’t fit in the frame,” said Cokeley, referring to his trademark spikey ‘do, which …


Digital Subscriptions for Dummies

We get a lot of questions from prospective clients around the rules surrounding selling subscriptions or digital issues in the Apple world—none of whom are dummies, but it’s a big, somewhat complicated world, with different rules than many consumer marketing people are accustomed to. The good news is that as much flack as Apple sometimes …


4 Mag+ iPad Apps in Apple’s iTunes Rewind 2011

Apple has put together its ‘best of 2011′ list in the shape of iTunes Rewind, selecting the very best and most popular iPad apps, movies and music of the year. Four Mag+ client iPad Apps made the list. For iPad app of the year (runner up), style magazine C Mode was chosen with the following …


Photo app demonstrates iPad’s power for photographers and freelance journalists

We just had a chat with Tina Bauer, a German freelance photo journalist who recently launched her very first iPad photo app. With her app “Traumhafter Alltag in Island” Tina Bauer started to publish to a whole new market for herself: “I never thought I could reach people in the US with my photos. But now …


Mag+ talking iPad publishing at ABM in Chicago

See Mike Haney’s (Mag+ US Director) presentation at American Business Media’s 2011 Executive Forum last week.


Win the possibility to publish on iPad worth $2,500

Got an awesome idea you want to publish on iPad or do you simply want to try your hand at iPad publishing? Check out our creativity contest and YOU can get your idea onto the shelves of Apple iTunes Newsstand or iBooks alongside ground breaking titles such as Popular Photography+, Maxim+, C Mode, Mac World – all …


Tutorial: Adding HTML Elements to a Mag+ Page

Using HTML is not required when using the Mag+ toolset, but it certainly can be fun! This video will show you how to use HTML elements in your design.


The page is no longer a cage – publishing books on iPad

At London Design Festival last week Sam Syed, Creative Director Popular Science+, the iPad Magazine, presented his work with transforming existing magazines to a new kind of products on the iPad. Experiences valuable for creatives working with books. Zarina Holmes at Sourjournposse shared this great video of Sams speech. He’s in the fore-front of the iPad …


American Photo – 9.11.01 The Photographers’ Stories

By now, most of you have seen or at least heard of 9.11.01 – The Photographer’s Stories. The stand-alone iPad app has been downloaded over 50,000 times in the last week since its release on September 9th. One of the truly beautiful things about this project has been the reception to it. Glowing, 5-star reviews …


Thank you

Greetings all, I wanted to take a minute to share my thoughts on what it was like to build and publish the American Photo 9.11.01 – The Photographer’s Stories iPad app. Scott Alexander wrote in the Editor’s Note, “We are honored to offer this record of history for free.”. I could not agree more with …


Go Mode for C Mode – iPad publishing app climbs to top on iTunes Store

Whoopee! This week C Mode is the ‘App of the week’ on iTunes App Store. Based on the renowned blog by Swedish fashion enthusiast, Caroline Blomst, the C Mode app is an archetype of what is possible when you have a simple and creative way to publish for the iPad. Read: Mag+. So, whether you’re …


Age and Beauty – British Journal of Photography now on the iPad

Better than ever at 150 years old, the British Journal of Photography (BJP) debuts a fresh look this week – publishing its first ever iPad issue, using yours truly, Mag+. A premier international mag, BJP takes its always striking visuals a step further using the iPad’s design for photo viewing and full-screen portfolios. The rechristened …


Making “horizontal” verticals

Greetings all, I’ve got an assignment for all y’all playing with iPad publishing and the Mag+ tools out there. A recurring question this week has been, “How can I create a scrolling horizontal document out of the vertical based InDesign documents?”. Very good question. I’ve proposed a theory which would require locking the iPad’s orientation …


I’m baaack! And ready to work.

Hey all! I’m back from a much needed vacation and ready to work. Shall we? As I’ve been exploring the infinite canvas that Mag+ provides, I’ve discovered the ability to display our floating “A-layer” as a cloak. Essentially by blocking out select imagery on the InDesign document’s “B-layer”, you can direct the user’s eye to …


Let’s get to work!

Greetings ladies & gentlemen, Thank you for checking in. For those new here, like myself, this is where you’ll find weekly updates on my progress as the new Creative Director, US, for Mag+. I’ll be sharing my experiences with the Mag+ tools for iPad publishing as I build and design all manner of printed materials …


iPad publishing: Quick and dirty remote review

The Mag+ Reviewer app for iPad lets you check out your vertical and publications on an iPad that’s on the same wireless network, but what if you want to show an issue to someone in another city? You can set up a remote review server, but here I’ll show you a quick and dirty way …


iPads are the biggest opportunity for publishers says Mag+

Staffan Ekholm, our CEO, told the Mobile Media Briefing in London that iPads and tablets in general are not just another channel – an entirely new experience needs to be created for readers, to make best use of their possibilities. It’s the biggest opportunity for publishers. Journalism.co.uk writes more about it.


Mag+ Mobile Media 2011, Hamburg

CEO, Staffan Ekholm schooled the VDZ Akademie today in a talk on learnings and insights of iPad publishing. A day of big ideas, he also participated in a panel discussion on ‘capturing the essence of reading on digital devices’. Also attending the Hamburg conference were industry leaders Dr. Stefan Tweraser, Country Director Sales, Google Germany; …


iPad publishing with Fredrik Strömberg

A whole bunch of top Marketing Managers from companies around Stockholm gathered today over lunch to hear Fredrik Strömberg talk on iPad publishing with Mag+. Host of the event was The Marketing Association of Stockholm, Sweden. Interested in a Mag+ presentation/seminar for your association or design crew? Contact linda (at) magplus (dot) com