We are super thrilled to welcome our newest magazine to the platform: Maxim+!
Click here to get it in the iTunes store (there’s a free preview issue, but you should buy the full one – it’s worth it!
Whether or not you like pictures of girls, hilarious content or stories about beer, I recommend anyone playing with Mag+ check out this app. It’s a great example of how flexible the platform can be, and how valuable being able to use a tool like Mag+ is for translating a brand to the tablet.
Maxim creative director Paul Martinez has created a rich and complex design, unlike anything we’ve really seen done on the platform before—super bitsy front-of-the-book sections combined with photo-heavy features—tons of content but in a way that feels satisfying, not busy. It’s also a fun magazine, so you want video extras, interactivity and lots going on. It’s the kind of book that just would not translate well shrunk down in a PDF replica. One of the things I love about how Mag+ design guru Patrick Albertson executed Maxim+ is how seamlessly Mag+’s unique layers are used, HTML is integrated and pinning utilized. Some features use these things and some don’t, but the whole thing feels of a piece and like a natural and dynamic way to consume the content. This was also the first app where we really see a lot of the simple HTML trick that lets you make content scroll within a window; and our HTML wiz Adrian turned a fun flowchart story into a cool interactive game. I think it’s a beautiful example of how Mag+ can let you maintain your brand’s design and look but in a way that still feels totally native to the iPad and delivers a good user experience.
Check out our Vimeo channel for some Showcase videos of some of the highlights from the issue, and stay tuned for the September issue, which will be even better!
