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Make Sense of Your Data with Funnels

I harp constantly on this blog and elsewhere about the importance of analytics and using your mobile publishing platform to pay attention to what users are doing with your app. But one of the challenges to doing that is making sense of the data: Sure, I can see how many people tapped a link, but …


5 Ways to Make your App DO Something

Mag+ is of course at its heart a content-app platform. But in the mobile publishing world giving your users the ability to do something, not just consume something, is a way to make your app that much more valuable. Phones especially are tools as much as they are content devices and although Mag+ won’t help you …


Mobile App Publishing Hits the Canadian Music Scene

CBC Music Magazine, from the Canadian Broadcasting Corporation, recently launched the first issue of their app. The brand took mobile app publishing to new levels with their edgy and interactive music magazine. CBC Music was well received and was featured as the best new app on the iTunes store in Canada last month (January 2014). …


Mobile App Publishing for the Winter Olympic Games

Are you ready to watch the Winter Olympics? So are we! It sounds like experiencing the winter games through mobile apps might be the best way to go this year. According to the Washington Post, journalists in Sochi, who will physically be attending the games, are facing some rough conditions. Watching the games from the …


2014, Here We Come!

How has mobile publishing changed your business in the last three years? What are you planning for 2014?  Are you using it for retail? For internal communications? For sales? What is new? What is engaging your audiences most?   A few weeks ago, Creative Bloq asked our creative director for five predicted trends for mobile publishing in …


Snackable Stackable Sports Coverage – How TheScore Goes All The Way With Mobile Sports Reporting

Hi, I’m Gregg and I’m a sports addict. Being able to follow my Mets, Jets, Giants, Rangers, Knicks and the Yankees – my entire wide world of sport any time, anywhere in the world, makes me happy. As someone with a vested interest in the success of the mobile publishing industry, seeing a company that …


Scandinavia’s largest research University goes Mag+

Scandinavia’s largest research University, Lund University, has recently joined the fast growing number of clients finding Mag+ to be a valuable partner in mobile publishing. Created on the Mag+ platform, the university has launched their well renowned Research Magazine for iPad and Android. The digital issues are very well designed and hold the users attention …


Multichannel Magic for Mobile App Publishing

Last week, I was fortunate enough to join a panel at the Consumer Engagement Technology World conference focused on building a multichannel engagement strategy for mobile app publishing. In layman’s terms, the panel—put on by our friends at Appboy—was focused on smart ways to communicate with your apps’ users, driving better loyalty and more revenue.   …


Industry highlights from the web – November 1, 2013

iPad Market Share Slips Below 30 Percent – All Things Digital  Apple’s decision to shift its iPad launches to the fall from earlier in the year appears to have undermined its standing versus rival tablet makers. With no new iPads to drive sales, Apple’s share of the worldwide tablet market slipped to its lowest point ever …


Industry highlights from the web – October 4, 2013

Keep Your Data Synced between Android & iOS devices – TabTimes What if you are a multi-vendor device sort of person? It can be tricky keeping all of your data synced between different operating systems. Contacts, calendar, email and productivity – learn how to keep everything you need synced up.  Subway Adding Mobile Payments to …


Industry highlights from the web – September 20, 2013

Developers Look to Line Their Pockets with New Apps as Apple Launches iOS7 – TabTimes There has obviously been a lot of talk about Apple’s new iOS7, much of it revolving around the new design. However, this article discusses developers charging existing users for new apps. Rather than update apps to iOS7 and allowing existing …


Industry highlights from the web – September 6, 2013

Millions of Custom Apps are Coming – TabTimes This is a fantastic interview with Dan Bricklin, co-creator of VisiCalc (the first electronic spreadsheet program from 1979). Bricklin is now the Chief Technology Officer at Alpha Software and has a lot of great insight on the technology industry today. Check out this article for more!   …


Swedish art venue, Artipelag, publishes mobile App

In the year 2000, Björn Jakobson, founder of the well-known company, “BabyBjörn”, was struck with the idea of creating a beautiful building for art and cultural experiences somewhere in the Stockholm archipelago. And so he did. His creation, Artipelag, is a new international venue for art, good food, events and activities – beautifully set on …


Building for the Device Part Two: A Brand That’s Done Its Homework

As we discussed in part one of this two part series on mobile app publishing, consumers run a daily device relay. It starts with smartphones on the morning commute, switches over to personal computers during work hours, and as PC use declines with the end of the workday, tablet use rises, peaking around 9pm. An …


Diversify Your Revenue Stream With Mobile App Publishing

“And this is what Smith understands so well about building a media company today: the challenge is not print vs digital or about paywalls, but about using brand power to grab revenue wherever you can. Yes, like nearly every publisher, the Atlantic had to make choices about paywalls but the decisions about how to charge …


Customize Your App with Mag+

If you missed the webinar on Thursday, July 25, 2013, here is the recorded video. In this webinar, Mag+ Director of Support, Amie Barder shows you how to customize your app. Let us know if you have any questions about mobile app publishing. We’re happy to help!


Top Magazine Publishers Use Mobile Publishing Creatively to Stay Relevant

Providing daily content strengthens brand community and helps with the other “28-day problem” Magazine publishers continuing down the more traditional route of print, web and sometimes PDF replicas for mobile publishing take note — smart, innovative, forward thinking pioneers in the business are finding amazing ways to develop new content, reuse existing content or identify trending content …


Compassion Magazine Turns to Mobile Publishing

Compassion International is an inspiring non-profit that exists as an advocate for children, helping them escape poverty to live fulfilling lives. What an amazing mission!  Compassion was established in 1952, and is now helping more than 1.4 million children. They change lives through several different programs including; the Child Sponsorship Program, the Child Survival Program, …


Announcing Mag+ 4.1 – Create Your Interactive Mobile Apps Today

One of the things we on the product side decided for 2013 is that we are going to do fewer releases, but make them higher quality and with better features. I think 4.1, officially released today, is a great start to that plan. We think that it has never been easier to create interactive mobile …


Industry highlights from the web – February 1, 2013

Global tablet sales forecast leaps again – Economic Times ABI Research has raised its forecast of global tablet computer sales for 2013 to an estimated 145 million. The increase is because of new market entrants, more affordable choices for consumers and increased adoption by business audiences. They predict that North America will account for over …


Mobile app publishing 3.2 is here!

We’re very excited to announce the 3.2 release mobile app publishing platform. This update brings a lot of cool stuff that really expands the opportunity for designers and publishers to get their creative out there in stunning, audience-wowing ways. Here are some of the highlights. First and foremost is our support for the retina iPad. As …


The key to Apple’s success (Even Steve Jobs visions lack value)

This is a guest column by Claes Magnusson, founder of Malmö Yrkeshögskola, a vocational school for the future makers of apps for Android and App Store. “아 씨발” roughly translates to “wtf” and these words echoed in all Korean board rooms during yesterday’s presentation of the new iPad. Keeping up with Apple is an arduous …


Mobile publishing platform: And then there were popups!

Version 3.1 of your (hopefully) favorite mobile publishing platform is out. Of all the great new stuff in our 3.1 release, the one designers are going to be most excited about is the ability to build popups directly in InDesign when creating the mobile app. What’s a pop-up? Quite simply, a hotspot that makes more …