PetSmart is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. This national chain operates 1,290+ stores across the United States. Using mag+, PetSmart created an interactive event guide that organizes PetSmart’s annual Field Leadership Meeting.
Event attendees can download the app upon arrival to gain access to any and all information they might need about this national event. Users can follow the agenda, scroll through copy, swipe through photos, and effectively take notes – via both keyboard and stylus. Notes can then be emailed for archiving. No event is complete without an interactive event guide.