Example of interactive ad in an iPad magazine

A vast majority of ads in tablet magazines today are replicas from print magazines, despite the fact that all data says that interactive ads yield far better results. In the October issue of Popular Science+, the iPad edition of Popular Science, car rental company Avis shows how to create an interactive ad. Shaking the tablet makes the car transform into something else. And shaking it again brings on another transformation.

What other great examples of interactive advertising have you seen?