Gallup has been measuring employee engagement for 15 years. Employee engagement has consistently averaged less than 33% in these surveys through 2015. According to Gallup Daily tracking, “32% of employees in the U.S. are engaged — meaning they are involved in, enthusiastic about and committed to their work and workplace. Worldwide, only 13% of employees working for an organization are engaged.” Yikes.
Making people happy and committed is a real challenge, but as we face down 2020 internal communications and HR professionals can help their management by doing more that intertwines engagement with company purpose, personal visions and job functions. Dan Pontefract has just written a book on this topic called, “The Purpose Effect.” It offers some good guidelines for employees and employers and is worth perusing.
Getting employees engaged means going beyond simply executing the employee survey, once-a-year bonuses or special lunches and treats. As all good communicators know, the company must be crystal clear about its vision and purpose, beyond profit. There has to be a reason or a set of standards your company hopes to achieve, or change its managers wants to bring into the world.
As communicators, and HR people, we have been traditionally tied to the employee newsletter or the HR portal or HR handbook as push mechanisms to communicate down to employees, with few daily ways to create true interaction. And goodness knows those email open rates are poor, which can be terribly disappointing if you have spent days writing employee profiles, taking pictures or shooting videos.
But the simple answer here, is to take all that great content and put it in the hands of your employees where they live and breathe every minute. A recent study by Microsoft showed that most adults have an attention span less than that of a goldfish—They can stay focused for 9 seconds—We seem to track at 8!!—and these findings were attributed in part to us all being on smartphones all day…So, get your HR or internal communication newsletter mobile, today.
No, you don’t have to be an IT guy or a graphic designer. All PR people and HR folks are pretty well versed in PowerPoint, Prezi and even newsletter software these days, right? If you can handle that, then solutions are out there that can make you an expert in creating an engaging mobile app in a few hours. Semble by mag+ puts the power back in your hands by letting you create your own templates, choose from ours and drag and drop video, text, weblinks and RSS feeds and employee profiles right into the software. You don’t have to publish to the app store. You can share it amongst employees.
Check out these examples today, and stop wasting your time on a newsletter no one is reading. Get started with Semble in 5 easy steps.