Do you have a futurist on your team? Maybe its time to assign one.
Before we all get too comfortable creating mobile apps that engage people on a smartphone or a tablet, wait, there is more. Gartner predicts that in as little as four years, “mobile applications will be one of the most popular computing tools for users across the globe, and mobile users will provide personalized data streams to more than 100 apps and services every day.”
What’s more? Apps will be built into almost everything from home appliances to cars. Gartner predicts that, “in the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices.” In fact, Gartner predicts that wearable devices will drive 50 percent of app interactions.
Does this sound like a lot of work, and do you question whether your audience would use your app via a wearable? These are good questions, but you know that with every technological device that becomes mainstream, the general public starts to expect that they can have everything on the device that has become so central to their lives. As our CEO Gregg Hano has said repeatedly, we are content owners, not publishers tied to one form of delivery, so how would your content be most engaging on a wearable?
Encourage the most creative people on your teams to be thinking about it, so you are ahead of the curve when the time comes. It’s a pretty good reason to get your hands on a pair of Google Glasses, don’t you think? Check out Gartner’s recent report on the future of mobile apps here:
More information about creating mobile applications for the future.