Content analytics, customer-centeredness, privacy and the rise of enterprise…these are just a few of the themes making the mobile app airwaves right now.
At mag+, we are monitoring all of these important pillars to provide you with the most up to date news possible. We have long partnered with companies like Localytics and others to bring you the best ways to create, track, optimize and even monetize the performance of your content apps.
One recent article worth a read is The State of Content Analytics, by Tamara Franklin at EContent Magazine.
Key expectation in Content Analytics, according to Franklin’s article, include the following:
- Content analytics are growing up, making both marketers and businesspeople realize that their apps need to focus on the customer’s and/or end user’s needs.
- Consumers expect every aspect of life to be recorded, measured, and analyzed.
- There is a rising demand for personalization of content and services. This requires a real-time understanding of context, intent, and journey.
Publishers need to actively connect with their audiences in between app revisions and major updates. People look at their mobile phones hundreds of times per day, so finding real-time ways to deliver meaningful, personalized content is key. With analytics you can analyze, optimize, and constantly improve the effectiveness of your brand engagements.
A great example of a company doing this well is New York Magazine. When readers enter the app they are greeted with a dual design that teases website content as well as information from the latest weekly issue of New York Magazine. The team at New York Magazine calls this dual design the ‘window shade.’ Users can easily open or shut the ‘window shade’ to reveal either weekly magazine content, or fresh daily content from nymag.com including; Vulture, the Cut, and Grub Street. Users get to choose the experience they will have.
If you have an app and you are looking to get a clearer view on how to use your mobile analytics software and want some ideas on how to increase user engagement, we would love to talk to you. Please contact us at firstname.lastname@example.org.