Image matters. You can be great at business, and have brilliant ideas and excellent customer service, but whether you are selling water heaters in Colorado or natural pet food in Oregon, if you don’t excel in graphic design or Photoshop and if the term “complementary colors,” gives you a migraine, today’s visual and video-heavy marketing landscape probably leaves you chewing your lip in frustration, or worse, flagging behind your competitors whose products are subpar, but who either have design skills or staff that you don’t. Never fear. The democratization of design means there are several resources that can make your business look as visually appealing as it is on a product and services level.
Here are three of our favorite small business marketing resources at mag+.
No Photoshop, no problem. Canva’s mission is to make everyone a designer. Using your own imagery or even purchasing stock elements from Canva’s site for as little as a dollar, you use Canva’s templates to create everything from social media posts to Facebook banners, posters, flyers and more. Upgrade to Canva Pro for a very small monthly fee and Canva will automatically resize a social media post you have created into optimal sizes for other social channels as well.
You might want to use Stocksy in conjunction with Canva. Stock images are, well, pretty recognizable and cliche, unless they are from Stocksy. Although Stocksy images do cost a bit more than those at some other imagery sites, ($15 to start), the collection is fresh and always very current. You can feel good about what you are buying as well, because Stocksy is a co-op, where a select set of contributing photographers are co-owners. They get paid some of the highest royalties in the industry and share in company decision-making and profits. We use Stocksy images like the one of the man below, regularly. The people look real, modern and approachable.
Rainmaker is a great website platform for small business owners who need a robust web presence, but feel overwhelmed by the need to constantly update SEO packages, plugins, security and more. Created by the great folks at Copyblogger, who have been kindly teaching us how to write well for years, Rainmaker features gorgeous templates, built-in SEO prompts and automated technical tasks, Rainmaker might be for your small business if you have a plan for content, but want the boring aspects of website management fairly automated. Learn more here.
Of course, we love these sites because they make it easy for small businesses to do what they do best, without learning a whole raft of technical skills. These DIY small business marketing tools complement our goals with Semble, to allow your to build your own small business mobile app in a few hours with drag and drop functionality. Semble is free to download and try. Make your small business app today!