Social Responsibility Report for Unilever: Making iPad Apps Outside Traditional Publishing

Our heritage is certainly magazines, and we remain committed to that business. However, we are also seeing tremendous interest in making iPad apps with our platform outside traditional publishing. Examples range from enterprises creating apps for internal information distribution, such as sales materials, to companies rethinking their marketing collateral for the touchscreen, to entertainment companies …

VF Corporation Annual Report

VF Corporation is an $11 billion apparel and footwear powerhouse whose portfolio of brands includes The North Face, Lee, Nautica, Wrangler, and many more. These brands’ diverse products reach consumers wherever they choose to shop, be it online, in stores, or through mobile devices. VF Corporation used the mag+ platform to create VF’s 2012 Annual …

CFO Magazine: Creative Tablet Publishing

CFO Magazine offers stories, news, and information specifically for financial executives. Readers of this niche magazine might find information on the latest accounting standards, risk management, and professional career development. If the content is not your cup of tea, the creative tablet publishing certainly should be! When users open this app, they are presented with …

Famous Footwear Uses Digital Publishing Tools for New M-Commerce App

National footwear retailer Famous Footwear launched The Famous Footwear Stylezine, a seasonal style magazine that showcases new looks and allows customers to browse and purchase shoes available on their website and in their 1,000+ retail locations. Created on the mag+ platform, the app provides a shopping experience that is truly a departure from what consumers …

From InDesign to iPad: New York Magazine Delights Readers

Going strong for more than a half-decade, New York Magazine launched its iPad app on Monday, April 1, 2013, and subsequently marked its presence on iOS and Android devices. The iPad app is created with the mag+ Software Development Kit (SDK)  and takes full advantage of Apple’s iOS platform. With mag+ tools, already inspiring content seamlessly …

Maserati iPad Apps: Interactive e-brochure (World Luxury Award Winner)

Maserati backed by mag+ platform sets a perfect example of how the automobile industry can make the best use of digital publishing practices. Maserati iPad apps are a source of design inspiration and delight to watch. Beautifully showcasing their e-brochure as an iPad app, Maserati assists its consumers in exploring the exclusive world of interactive …

How to Increase Engagement and Drive Traffic to Your Digital Magazine Content?

With so many digital magazines out there and many more emerging on daily basis, it’s essential to attract readers by creating highly engaging content. As the saying goes, content is king and thus, robust content creation is indispensable. For your magazine to be awaited and loved, it needs to be backed by an outstanding content, …

Use of Modern Sales Materials in the Automobile Industry

With the modern-day buyers moving online, the automobile industry is pacing up by implementing technological innovations in practice. It becomes evident if we take a look around today’s automobile showrooms which have very much transformed into equipped digital marketplaces. The contemporary salesmen are seen holding an iPad, non-stop videos keep on playing on the large …
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