App Metrics That Matter

Everyone wants their app to be successful, right? But not everyone knows the way. Whether you are publishing Android applications, or publishing apps for iPad, or Kindle, it is absolutely crucial to know the major app metrics that matter and how to measure them. Publishers are thus often curious to know the expected number of …

Leverage Growing mCommerce With Your Own B2C Mobile App

More people own mobile phones than toothbrushes and those who own smartphones are checking them on an average of 85 times per day. If you’re a B2C retailer there’s no doubt you should have a strong mobile presence. In fact, offering the capability to make purchases from one’s own smartphones is becoming increasingly critical to …

Finding Value in Mobile Applications

When considering whether or not building a mobile application makes sense, there are typically three main areas that we should take into account to determine feasibility and potential ROI. The first is the audience: how broadly will the application be used and by whom? Will that audience expand or contract over time? Is mobile, indeed, …

5 Ways to Best Utilize the Native Features to Create Your App

With the exponential increase in the number of mobile apps, have you wondered what’s leading to this? Other than numerous advantages like mobility, cost-savings, convenience, and more; one of the major advantages of creating a mobile app is the ability to easily integrate the native functions in your apps. These feature enhancements enable app users …

How to Price Your Digital Magazine?

Pricing your magazine right is extremely important for the success of your business. Boosted sales and easy conversions are what follows a well-thought-out pricing strategy. But, easier said than done, there is no surefire formula that promises of great sales, as not one price fits all issues and subscriptions. Due to the understandable confusion around …

Importance of Creating an Event App

Anyone who’s ever been in the business of planning, arranging, and hosting an event knows there can be a lot of event-related questions and concerns. To answer all these questions, websites, printed event programs, and brochures are good, but having an app for your event is interesting, convenient, and profitable. To help you understand the …

Things Readers Want in a Digital Magazine

Being the pioneers in the digital publishing industry, mag+ has witnessed a massive shift to digital magazines. The journey turned out to be not so straightforward. We noticed that it took publishers and big platforms some time to get their bearings and figure out what makes digital work. But one thing that can never go …

Enterprise Mobile Apps

As smartphones and tablets become ever more popular, and general consumers continue to download mobile apps at a rapid pace, corporations are beginning to catch on to the mobile trend. Enterprise mobile apps, or proprietary, in-house apps that can be distributed to employees, can be extremely useful for internal communications and collaboration. Opportunities are Endless …

8 Smart Ways to Use mag+ In-App Banners

mag+ in-app banners are large-sized graphics that span over the width of the device screen. They can be of any height and can be clicked to trigger web links, issue previews or subscription purchases. Being a “live” mag+ feature, one can customize them on-the-fly, with a simple upload on the backend, without updating or submitting …

Push Notification Campaign Ideas

If you own a magazine app, you might be aware of challenges in keeping users engaged as time passes by. Well, this is absolutely normal. To overcome this situation, it’s essential to have a go-to marketing strategy that helps you connect with users, drive engagement, and meet monetary goals. One such important marketing channels are …
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