mag+’s UK partner, Apptitude Media, has a portfolio that includes some of the most successful and revolutionary digital magazines in the industry, including British Journal of Photography and Popular Science UK. Other recent projects include the iPad edition of 125 Magazine and the Sundance London iPhone app.
Why stop there? Today we’re thrilled to let you know about another fascinating Apptitude Media digital magazine launch. This time it’s an international quarterly magazine for the iPad, dedicated to a new generation of image-makers who embrace the convergence of photography, video and multimedia.
The magazine, called Fade To Black, champions the creative zeitgeist, showcasing the most exciting emerging independent talent. For the first issue, American artist Victoria Crayhon was commissioned to shoot a moving still for the cover. The inside includes interviews with fashion photographer turned filmmaker Elaine Constantine and Michael Najjar, the first self-styled artist to visit space. Kelly Richardson discusses her hi-tech installation artwork, and Shaul Schwartz talks about his first feature length documentary, which explores narco culture and the glorification of drugs lord in the Mexican badlands.
Here’s what Simon Bainbridge, editor of Fade to Black has to say about the launch:
“I believe we are at the beginning of a new era of free-thinking creativity. Technology is a huge driver in all the changes we are witnessing. The arrival of HDSLR cameras and affordable editing software has brought cinematic quality filmmaking to the masses, and along with the emergence of crowd funding and view-on-demand networks, it’s never been as easy to make a movie. But it’s the ideas and storytelling skills of the photographers, directors, producers and cinematographers that make for great art. That’s why our focus is on the creative impetus behind our featured projects, providing an insight into the ideas process behind the scenes”.