VF Corporation is an $11 billion apparel and footwear powerhouse. Their portfolio of brands includes The North Face, Lee, Nautica, Wrangler, and many more. These brand’s diverse products reach consumers wherever they choose to shop, whether that be online, in-store, or through a mobile device.
VF Corporation worked with app inventor creative agency And Partners who used the mag+ platform to create their 2012 Annual Report. The creative use of design and interactive features make this one of the most unique Annual Reports you will ever come across. All major brands are highlighted in the app, showcasing products through image slideshows, pop-up interactives, and videos that highlight brand athletes, like Xavier de Le Rue, the famous North Face snowboarder. The app is packed with engaging content.
The app walks the user through financial highlights, which include different charts and graphs that use the pinch and zoom feature. This feature allows readers to get a closer look at the numbers. Finally the app goes through annual the statement of income, stock information and introduces the operating committee and board of directors, allowing investors to actually see the team.
Download the app today, or check out our highlight video below to see the VF Corporation Annual Report in action. What a creative way to use the mag+ tools!