Bonnier spins off mag+ to sell platform
LONDON, STOCKHOLM, NEW YORK, April 4th 2011 – mag+ announces the official release of its mag+ iPad publishing system to all publishers and creatives. Starting today, any creator of content—including consumer and trade magazine publishers, catalogue marketers, and advertising and design agencies—can download the system free from magplus.com.
Bonnier premiered mag+ last year with the launch of Popular Science magazine on the first Apple iPads, and spun off mag+ in January 2011 to focus on developing and marketing the platform. Winning consumer, design and tech industry praise, Popular Science+ has earned more than US$400,000 in sales on iPad to date and sold more than 10,000 subscriptions.
mag+ CEO Staffan Ekholm says, “mag+ was created by publishers for publishers. We boast a superb leadership and development team, with a breadth of experience in both digital and publishing. The team has already taken more than 25 magazine titles on to iPads, with others lining up in markets including the US, the UK, and across the Continent.”
Bonnier has been fielding external interest in the platform since last April’s launch. With the creation of mag+ it has brought on a number of external beta clients already. This month, mag+ relaunches magplus.com, with free access to all the tools needed to create breathtaking iPad publications.
mag+ enables users to build as much as they want free of charge, reviewing content in a fully functional Reviewer app on their iPads, and pay only when they’re ready to publish for the branded reader app. The app costs $2,500 and allows users to publish unlimited content for five months. If they want to continue publishing after that period, they can pay either $500 per issue or $500 per month for unlimited publishing. This price covers access to the platform’s built in features, including analytics from Omniture, Localytics or Flurry; in-app subscriptions; Tapjoy, Admob and Appirator integration, as well as a powerful Web-based backend for managing issues and users.
Fredrik Strömberg, mag+ Head of Concept, adds, “mag+ puts creative people back in the driving seat – where they belong. Now designers and editors can get on with the business of producing beautiful work on tablets, without relying on the technical side of the house at every step.”
Titles already on the platform include Popular Science+, Transworld Snowboarding+, and IDG’s Macworld, as well as cookbooks from Williams-Sonoma.
This offer means publishers of all sizes can join the tablet revolution without a great burden to the bottom line, says Mike Haney, U.S. Director. “Tablets are an amazing medium for any publisher looking to deliver a beautifully designed, immersive experience. Popular Science+’s success proves there is a viable business here, and this is just the beginning. We know people love consuming content on these devices—with simple, inexpensive tools like mag+, we hope to encourage more publishers to just dive in and start creating.”
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