New Mobile Platform Increases Reader Engagement and In-App Purchases
Today, mag+ and Appboy are joining forces to help digital publishers convert their readers into loyal users. Customers of mag+’s digital publishing platform, which include magazines like The Atlantic and New York Magazine as well as many international corporations building mobile enterprise apps, can now access Appboy’s mobile relationship management (MRM) platform to build their businesses.
The partnership enables mag+ clients to create rich user profiles of their readers, segment them into different cohorts and then send automated, multi-channel messages that increase reader engagement and facilitate purchases. For example, publishers can send non-subscribing readers who have opened their app at least once in the last week a targeted offer for an annual subscription.
Appboy’s mobile relationship management products come built into the mag+ iOS digital publishing platform, making them easy for publishers to access and eliminating the need for technical setup. For more details about Appboy benefits and pricing, visit www.appboy.com.
“Monetization and engagement are the biggest challenges of digital publishing today,” said Mike Haney, co-founder and chief creative officer of mag+. “Appboy helps companies by offering deep insights about their readers and targeted communications to segments of those readers. By bringing sophisticated marketing tools to mobile, the platform empowers digital publishers to derive more value from their apps.”
mag+ and Appboy’s partnership is a boon for both traditional and corporate publishers in a rapidly evolving mobile ecosystem. Its benefits include:
• Understanding digital magazine readers and their key in-app behaviors
• Converting passive users into paid subscribers through targeted offers and upsells
• Promoting engaged readership via push notifications, in-app messages and email
• Automating marketing efforts to reduce time spent managing campaigns
• Minimizing negative app store reviews via an in-app customer support tool
“We are thrilled to help the nearly 1,500 mag+ apps build a long-term, sustainable business in mobile,” said Mark Ghermezian, CEO of Appboy. “By giving publishers tools to understand and communicate with their readers on an individual level, we enable them to drive higher engagement and move their audience down the purchase funnel.”