mag+ Offers More Choice for Publishers and Readers with Support for Apple Newsstand and Subscription Integration

New York, London, Stockholm (September 19, 2011) – mag+ announces today the release of two new opportunities for publishers: the integration of digital subscription management and support for Apple’s upcoming iOS5, featuring Newsstand.

mag+ is the flexible, accessible, and affordable platform for publishers of all sizes to create immersive content tailored for touchscreen tablets. It is the flagship product of Moving Media+, which has already taken dozens of magazines and other publications on to the iPad. Moving Media+ CEO Staffan Ekholm says, “These features are great news for publishers and readers, as the evolution of tablet publishing continues apace.”

“The mag+ subscription API really opens up the options for publishers – giving them the maximum possible control over how they market and sell their magazines on tablets and allowing them to manage their customer relationships across all platforms. In turn, customers will benefit from a seamless experience as they find and read their favorite magazines – whether in print or on their tablet.”

“Newsstand also makes it easier for customers to source and manage their favorite periodicals. And it helps publishers make their titles easy to find in the Apple ecosystem.”

The mag+ Subscription API:

Publishers will be able to integrate mag+ publications into their existing subscription provider, allowing them to control which issues users are entitled to. This is done through an API that lets the mag+ system talk to the subscription provider’s system, tying in non-iTunes subscriptions.

This enables publishers to sell digital subscriptions over their own websites, keeping 100% of the revenue. If readers buy a subscription on the website, they will also be able to redeem it in the app. Publishers will be able to sell print and digital bundles on their websites; give print subscribers free access to digital editions; and offer special promotions, such as sending an email to a certain list with a code entitling them to a free issue.

iOS5 Newsstand:

Like an iBookstore for magazines and newspapers, Newsstand will become available on the iPad with the launch of the iOS5 upgrade, currently scheduled for this fall. It will provide a single hub for all of the publications that readers subscribe to, and a shop for the periodicals that offer subscriptions.

mag+ welcomes Newsstand on behalf of its publishers, as the feature is expected to make it much easier for customers to find their apps. Newsstand-optimized apps offer advantages over regular apps, beyond their presence in the Newsstand store. Readers will be able to view the most recently updated magazine covers, and new issues will download automatically to their iPads.