“mag+ the perfect tool”
28 February 2012: The Next Web launches the first iPad edition of its global online publication today, created on the mag+ digital publishing platform.
Beautifully designed and full of fresh, long format stories, The Next Web’s (TNW) new monthly iPad issue complements its hugely successful international business, technology and culture blog, read by 5.1 million readers a month.
The new app available from today in Apple’s Newsstand features a moving front cover, links straight through to iTunes for products that are reviewed, and wallpaper art available to download for free right away. TNW is offering this first full iPad issue for free, with a yearly subscription at US$9.99. The option to buy one-off editions for US$1.00 will soon be in place.
TNW Founder and Editor Boris Veldhuijzen van Zanten says the enhanced functionality of iPad brings TNW to life. Designing it in mag+, he adds, made taking the blog to iPad affordable and easy. “When I reviewed my magazine designs on iPad the first time, I had a rush of adrenalin. The mag+ software rocks. It’s the perfect tool, allowing us to produce our 50-page tablet issue while expanding the team only by two.”
With the new app, TNW’s audience can expect design innovation, alongside in-depth articles, such as:
- Moving covers: using video to show off work by the artist of the month.
- Riveting gadget reviews: including big images and focusing on innovative and futuristic gadgets, such as concept cars and phones.
- Movie, book and app links to iTunes and embedded HD movie trailers in the review section: these will bring reviews to life, and allow readers to download reviewed products on the spot.
- iPad wallpapers from featured graphic artists: Graphic artists feature prominently each month, with full screen photos of their work. Many of these images will be available as wallpaper to download right away.
- Bespoke, high-value ads: using all the interactive functionality of iPad to show off advertisers’ products and services.
mag+ CEO Staffan Ekholm welcomes the new magazine to the fast-growing mag+ family, now of over 100 titles. “The Next Web is a gorgeous example of how good digital magazines can look when mag+ is deployed,” he says. “It joins award-winners Popular Science+, American Photo+, the British Journal of Photography, and many others renowned for their beautiful design and bringing new levels of engagement and financial success to readers and publishers.”
mag+ is the most flexible and efficient platform for publishing creative content on touch screen tablets. mag+ premiered on the first iPads in April 2010 with the award winning Popular Science+. With its streamlined production system, powerful backend and feature-rich app framework, mag+ is ideal for anyone — from magazine and book publishers to catalogue marketers and design agencies — wanting to bring beautiful, immersive content to the millions using this new generation of digital devices. Built by the R&D task force of global publishing powerhouse Bonnier Magazine Group, mag+ was spun out as an independent company in 2011. www.magplus.com
About The Next Web
The Next Web has more than 5 million unique visitors per month, and there isn’t a country in the world where TNW blog isn’t read. According to Technorati, TNW is among the top 30 websites in the world in terms of influence and reach. TNW’s team of 16 full-time editors cover international technology news, business and culture 24 hours a day, seven days a week. http://thenextweb.com/about