Winner of mag+ creativity contest: MILK by Natasha Mead

19 December 2011: Both public and jury vote for DIY fashion magazine.

With 4854 votes and the backing of jury experts, 21-year-old New Zealander Natasha Mead secured a $2500 deal to launch her digital concept on iPad using mag+ tablet publishing software.

MILK features six to nine new and easy-to-follow tutorials ranging in cost and time required in every issue. Taking its cue from street style as well as high fashion trends, MILK is a source of both inspiration and instruction.

The magazine beat out shortlisted entries BLACK, a home-brewery guide by American Ryan Hoback, and VINTAGE MUM, a craft and lifestyle magazine by Swedes Diana Ortsheid and Marie StübneR.

Jury members Mike Haney, Director, US; Matt Cokeley, Creative Director, US; and Jacob Nordström, Creative Director, Europe faced tough choices, but in the end MILK impressed with its focused concept and sleek, tablet-friendly design.

“It used the layered mag+ architecture to really show off beautiful photography and the seamless integration of rich media to help deliver the content,” the jury said. “It made us all want to go out and DIY our own fashion!”

The inaugural mag+ competition had a tremendous response of over 10 000 votes worldwide. Entries came from six countries, from New Zealand to Scandinavia, and across a range of traditional and non-traditional publishing concepts. The contest showcased all that is becoming possible in digital publishing.

For more information visit All finalists’ entries can be viewed live on your iPad by simply downloading the mag+ Reviewer App free from App Store. In the mag+ Reviewer App, click on the headline “Review” and you will find the three finalists’ entries there.