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App Metrics That Matter

Everyone wants their app to be successful, right? But not everyone knows the way. Whether you are publishing Android applications, or publishing apps for iPad, or Kindle, it is absolutely crucial to know the major app metrics that matter and how to measure them. Publishers are thus often curious to know the expected number of … Read More »

App Store Optimization in 11 Steps

Have you launched your app in the marketplace? Kudos!! Are you sure that you have developed an awesome app which is bound to be a superstar amongst the targeted user community? Wait to think again, building an outstanding app alone is not enough. Much more work is still to be done to make your app … Read More »