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Content Marketing

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Marketing Trends for 2018: Is Digital Marketing a Replacement or an Added Asset to Traditional Marketing?

All kinds of businesses in all kinds of industries are investing in digital marketing to generate significant traffic and leads. At a global level, marketers are devising digital marketing strategies and implementing them to optimize the use of various digital channels like email, social media, search engines, and others. As per Adobe’s 2018 digital trends … Read More »

6 Ways to Measure Your Content Marketing Success

You’re committed to a content marketing plan for your business. But you don’t want it to be a waste of time and money. How do you measure your success without spending hours each week pouring over analytics? The important thing to remember when looking at any data is how your goals are -- or aren’t … Read More »