Executive team

Staffan Ekholm, Chief Executive Officer

Staffan Ekholm is responsible for bringing Mag+ to leading publishers around the world. Prior to joining Mag+, Staffan was the CEO of content management vendor Roxen Internet Software, a position he held between 2003-2009. Earlier, Staffan held various senior positions at the international web agency Framfab (today LBi International) over six years. Staffan has led business development and/or strategy consulting in connection with digital media since 1995.

Michael Freudenthal, Chief Operating Officer

Michael Freudenthal joined Mag+ in January 2011. He has held several high-level roles in the technology sector including CEO at Digital Vision; and before this, VP and COO at IQUBE, one of the Nordic region’s leading centres for entrepreneurship and early-stage growth companies. Earlier roles held by Michaell include CEO of mobile technology group Mobyson; Group Managing Director of Letsbuyit.com; COO and VP of AcadeMedia; and Managing Director and co-owner of Lighthouse Software.

Mats Jansson, Chief Financial Officer

Mats Jansson joined Mag+ in August 2011. Prior to Mag+ Mats was CEO at Momail, a provider of mobile email services, focusing on the broader consumer market. Earlier, Mats has had senior positions in the banking, media and e-commerce industry. He holds a M.Sc in Computer Science from Royal Institute of Technology and a M.Sc in Economics and Business Administration from Stockholm School of Economics.

Mike Haney, US Director

Mike Haney was part of the original Mag+ concept team in 2009, when he was Executive Editor of Popular Science magazine. In 2010, Mike became Deputy Director of Bonnier R&D, where he helped evolve Mag+ and launch more titles, and he moved to Mag+ as its US Director in 2011. He handles sales, training, product development and creative and editorial direction for the platform. Mike remains on the masthead of Popular Science as Digital Development Director and is a contributing technology editor for Conde Nast Traveler. He began his career as a graphic designer and holds a master’s degree from Northwestern’s Medill School of Journalism.

Mag+ advisory board

Ulrika Saxon, CEO, Bonnier Magazines, Bonnier Morning Paper & Bonnier Tidskrifter AB

Peder Bonnier, Head of Digital, Bonnier Tidskrifter AB

Mark Edmiston, Founder & CEO, Nomad Edition

Sara Öhrvall, Head of R&D, Bonnier Group AB