Blog

Localytics Raises $35 Million to Take App Analytics to the Next Level

Congrats to Mag+ partner Localytics, a marketing and analytics platform for apps. Localytics secured a $35 million round in Series D funding to further develop its predictive analytics offerings.  To learn more about how Localytics works in 90 seconds, watch the intro video on their homepage here. Localytics offers a free trial and its professional plan is …

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Animate Your Mobile App with Enhanced Slideshows

The last Mag+ update, 5.3, brought a new feature that we’ve been eagerly waiting for: enhanced slideshows. In short, it allows you to put multiple kinds of objects—not just photos—on individual slides in an InDesign-built slideshow, including movies, audio and clickable hotspots. But it’s actually way more powerful than it seems. “Slideshows” has always been …

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Creating Award-Winning Designs for Mobile Publications

Lights Magazine, created on the Mag+ mobile publishing platform, is a creative mobile publication that recently took center stage at the Dallas ADDY awards. Four golds, and one ‘best of show’ award later, we asked Troy Myatt, design director of Tamarack Publishing, to give our readers some tips on what it takes to create award-winning design in …

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Join the Performance with the Swedish Royal Opera App

Mobile devices have rapidly evolved to become one of the most important channels for audience engagement in the arts and cultural heritage sectors. We have a long roster of clients in this space and one of our most recent additions is the Swedish Royal Opera. The cultural institution has done a wonderful job of using the Mag+ app making …

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Mobile App Analytics – News You Can Use

Content analytics, customer-centeredness, privacy and the rise of enterprise…these are just a few of the themes making the mobile app airwaves right now. At Mag+, we are monitoring all of these important pillars to provide you with the most up to date news possible. We have long partnered with companies like Localytics and others to …

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Sales Soar with the Latest App From Spalding

The Spalding brand has been a leading maker of sports equipment for more than 130 years. They may be well-weathered in the industry, but they are by no means old-school. Spalding recently released a sales app created by their Graphic Arts Department on the Mag+ platform. They converted their entire sales catalog to digital, housing …

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How To Woo – There’s An App For That. Get It Now!

With only a few days left until Valentines Day it’s time to think about your wooing capabilities. Wooing your loved one with food, Champagne, roses and gifts are all great, but what about the romantic gestures, the love letters and perhaps the fun, cute or awkward date? Well, luckily there’s an app to help you with …

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What’s Love Got To Do With It?

I hope this doesn’t freak you out, but I love you.  Actually, we love you.  Mag+ loves all of our customers, and we don’t care who knows it! We think our customers are smart, bold, innovative… we could go on and on.  But wait – maybe compliments aren’t your cup of tea.  Maybe I’m not …

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Let’s Fall in Love (in the Big Wide World of Mobile Apps)

As Valentine’s Day nears we’re reminded there’s nothing quite like that falling in love feeling. Time rushes when you’re together and drags when you’re apart. Some say we’re driven completely by the all-encompassing magic of wanting and being wanted. Here at Mag+ we can’t guarantee you’ll have found love this Valentine’s Day but we might …

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Finding Your Value in Mobile

When considering whether or not building a mobile application makes sense, there are typically three main areas that we should take into account to determine feasibility and potential ROI. The first is the audience: how broadly will the application be used and by whom? Will that audience expand or contract over time? Is mobile, indeed, …

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