Are you enthralled by the digital publishing reality? Are you curious to know what the future of digital publishing beholds?
If your answers to the above questions are yes, then you are in the right place. We are here to analyze the present era of digital publishing and try to predict the future in this industry.
Digital publishing has revolutionized the world over the last decade and is ready to witness the future. Rapidly adapting to the new trends, there is no looking back for this booming industry. Let’s start and walk through the present and future of digital publishing.
Key highlights of the present scenario in digital publishing
With improvements in technology and its wider acceptance due to the reducing costs, digital publishing has become a part of our daily lives. The following are the present trends in digital publishing:
Reading and grabbing the information was never so easy. Digital publishing has made it possible to access exhaustive information just in seconds. Today, we are living in a world where we can instantly search for the solution to all our problems with just a single tap.
Mobile-first has become a priority. Publishers are focusing on mobile-friendly content design and optimization techniques. It has become essential as mobiles have become affordable to people and allow users to read at their convenience- at home, at work, or on the go.
Interactive and engaging content is highly demanded. Dynamic content is curated to engage customers and provide them with a great user experience. Content is made highly engaging to retain and grow the customer base by adding interactive entities.
Augmented reality has made a way for the publishing industry. It helps publishers in bringing stories to life in an innovative manner. For example, an official airline magazine app introduced AR for its in-flight magazine. The digital magazine is made more interactive by bringing to life the images on the cover page and inside the magazine. Hovering the smartphone over an image in the digital magazine opens up complete and engaging information about it.
Personalized experience is in practice these days. Every user has the freedom to access the web as per their likes and dislikes. For example, Facebook suggests friends for you, Amazon suggests products to buy and a news app customizes the news as per your tastes.
Key predictions of the future scenario in digital publishing
The future of digital publishing is expected to experience more structural changes with improved business models. Let’s go through some of the foreseeable future aspects of digital publishing.
User experience is the driving factor of this niche and cannot be ignored. Publishers will enhance it by making more appropriate use of video and audio and removing popups or ads that come in the way of content consumption.
The mobile-first strategy is here to stay. With an ever-increasing population consuming mobile content, it will remain a priority to optimize small screens. It can be done by devising methods to increase page load speed and click-through rates. Also, the users will be able to seamlessly consume the content by switching devices.
Revenue generation is an evergreen aspect of any business. Publishers are constantly looking for promising methods to generate more profits. In the future, publishers are expected to look for innovative methods like better subscription management, native ads only, and micropayments to access unique content.
Personalization for an individual is set to be further improved. An even more personalized experience can be tailored for every individual with better customer segregation, preference, and predictability. It is possible to feel as if everything is as per one’s interests and priorities.
Virtual reality is a potential field that is sure to bring wonders if used deliberately and efficiently. It can be of great advantage in the field of digital publishing. Isn’t that exciting to think of a world that you can experience even though it does not exist? Imagine that you are on a dinosaur island, where you are running in a jungle beside these creatures while reading the study material.
Furthermore, technologies like Artificial intelligence and Augmented Reality are a powerhouse to bring about improved features if used effectively. These can be leveraged to optimize the user experience.
To summarize, the digital publishing industry is in full swing and expected to bloom in the coming times to gain users’ attention and reliance. The present times of digital publishing are soon becoming the past and the future is all set to be the present. Using the right tools at the right time will lead to a sustainable, user-friendly, and acceptable digital revolution. To get a hold of these and newer opportunities, reach out to us here!