Creating an Editorial Calendar

, Publishing Trends, Tips and Tricks Tags: , , ,
Content fuels the digital magazine industry and if you don’t have a content strategy, you’ll struggle to attract online readers. Editorial calendar is what helps you schedule the content to be produced and distributed across different digital channels over a specified time period. Here are some of the reasons, why you need to create an … READ MORE »

Tools for Magazine Color Selection

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Colors are essential to produce great designs, whether it’s the design of a website, magazine, or even a wall of your room. Talking in terms of a magazine, creating a color scheme gives identification to the brand and makes it visually appealing. Maintaining a color connection with your audience is thus as important as delivering … READ MORE »

Ways to Get Great App Reviews

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To get great and more app reviews is what every app publisher craves for. It’s a way to get more visibility and get stamped as admired by your users. Being highly rated improves your search ranking in the app stores, helps convince users to select your app over your competitor’s app and best of all, … READ MORE »

Tips to Select an Outstanding App Icon

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Outstanding App Icon
You may underestimate the role of icons, but, actually, they’re one of the principal design elements. They are something that visually bonds a visitor with an app or a brand. We’re already in the era of iconographic design, where everything is so minimalistic that the icon becomes almost the center of the design rather than … READ MORE »

7 Tips to Freshen Up Your Content Marketing Plan for 2019

, Tips and Tricks
Content Marketing Plan
Is your content marketing plan for your business on auto-pilot right now? Just humming along without you putting much thought into it? Turning the page on the calendar is a great time to review where you are against where you want to be, and make sure autopilot is indeed taking you where you want to … READ MORE »

The 2019 Content Guide to Maximize Interactivity and Engagement

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Content Guide to Maximize Interactivity and Engagement
On a particular topic or a specific problem, you may find plenty of articles to read. In such a competitive and content-saturated market, boring or outdated content has no survival chances and only results in early abandonment. Modern readers are continuously looking for a credible source of valuable, interactive, and quality content. Thus, even a … READ MORE »

Social Responsibility Report for Unilever: Making iPad Apps Outside Traditional Publishing

, Business Insights, Digital Magazine Publishing, Publishing Trends
Our heritage is certainly magazines, and we remain committed to that business. However, we are also seeing tremendous interest in making iPad apps with our platform outside traditional publishing. Examples range from enterprises creating apps for internal information distribution, such as sales materials, to companies rethinking their marketing collateral for the touchscreen, to entertainment companies … READ MORE »

Victoria & Albert Museum Enters The Digital World Through iPad Publishing

, Business Insights
One of the world’s leading museums for art and design went digital with its "Played in Britain: Modern Theatre in 100 Plays" iPad app. This inspiring use of iPad publishing guides the user through six decades of British theater history, elegantly showcasing more than six hundred historical images and entertaining multimedia content. Made in Britain: … READ MORE »

VF Corporation Annual Report

, Business Insights
VF Corporation is an $11 billion apparel and footwear powerhouse whose portfolio of brands includes The North Face, Lee, Nautica, Wrangler, and many more. These brands’ diverse products reach consumers wherever they choose to shop, be it online, in stores, or through mobile devices. VF Corporation used the mag+ platform to create VF’s 2012 Annual … READ MORE »

CFO Magazine: Creative Tablet Publishing

, Business Insights, Digital Magazine Publishing
CFO Magazine offers stories, news, and information specifically for financial executives. Readers of this niche magazine might find information on the latest accounting standards, risk management, and professional career development. If the content is not your cup of tea, the creative tablet publishing certainly should be! When users open this app, they are presented with … READ MORE »
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