Blog

The Cricket Monthly Skips Print in Favor of Digital

Real sports fans know athletics aren’t made in the split-seconds of a game-winning play. They’re made in the stories surrounding those heart-pounding moments, and that’s why ESPNcricinfo’s Cricket Monthly is a huge victory. Created as the world’s first digital-only cricket magazine, fans of the ESPN subsidiary log a collective 2 billion minutes with the publication’s …

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App Marketing Tips

Your mobile app might be great, but does it make the right impression in the app store? Does it even show up in people’s searches? If the name is too long, the description too detailed or if your app simply doesn’t appear in the categories that are relevant to it – you could be losing out …

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Annual Report Apps, So Much Better Than Print

Traditional printed annual reports are probably the best-written reports ever. The editorial is tight, sophisticated and companies tend to spend a lot of time, not to mention money, on these reports. However, reading a printed annual report is a chore to endure. No matter how fantastic the graphics are or how well-organized the information is, …

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Is There Greater Potential For Your Entry-Level App Product?

Many businesses give their entry-level products less effort than more advanced products. I certainly understand why some might think this way – revenue per customer is lower, support needs are greater and many are ‘tests’ or ‘proof-of-concepts’ of which only a small percentage may become viable products and long term customers. In my 30-year career, …

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Road and Trail Magazine Joins the Mobile Revolution

Join the Mobile Revolution and reach your readers where they spend their time; Road and Trail Magazine has made a smart move by going mobile. Attention adventure seekers! With over 4030 downloads to date, Road and Trail Magazine has had a successful induction to the mobile app space. What better way to connect with people …

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Mag+ Creative Director Forecasts 2015 Mobile Design Trends

As 2014 draws to a close, we asked Mag+ creative director Matt Cokeley what he sees as emerging and persistent trends for 2015. Here’s a snapshot into his thinking on corporate apps, device size and design considerations for the next wave of killer content apps. 1. Enterprise is the new black 2014 has seen a …

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Content Day – let’s go!

This Thursday, November 20, I’ll be going to Content Day 2014, an event in Stockholm/Sweden hosted by the Swedish Content Agencies. The day, which in fact is a “long half-day”, will be packed with inspiration and exciting meetings all about one of my favorite topics; Content Marketing. Swedish and International speakers will discuss how they have …

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Spread the word about your app

Creating buzz around your app is not always an easy task, but it’s one that’s well worth the effort. There are many things you can do to attract an audience to your app. Ensuring that it’s easily found in the app store is one crucial step. You can learn more about best practices for naming your …

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Harvard Business School Launches Digital Alumni Magazine

Digital alumni magazines help universities connect with young alumni; Harvard Business School Alumni Bulletin invests in a mobile platform. Alumni magazines are timeless college marketing tools for actively reconnecting graduates with their alma mater. Readers get a glimpse of nostalgia from their college years and a way to keep in touch with their fellow alumni, …

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Digital Magazine Awards 2014 – Category Finalists Announced!

The Digital Magazine Awards, now in it’s fifth year, has quickly become established as one of the most prestigious award ceremonies within the international publishing industry. This year, the DMA received entries from 29 countries with finalists named in 23 categories! Winners will be unveiled during an interactive showcase on November 25th at hip venue ‘Proud Camden’ in …

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