Ask any of the app owners about the reasons for their digital strategy and one of the common replies is always this: I want to generate additional revenue for my business. Although an interactive UI and innovative/creative design are important for any app, the need to monetize the app to generate revenue can’t be ignored either. In fact, the large immersive canvas provided by tablet and mobile provides numerous opportunities to design beautiful display advertisements, either in-app or inside content, to attract user eyeballs and generate more traffic.
This isn’t just wishful thinking either—several studies have backed up the notion that dedicated mobile and tablet ads have higher engagement than print or web advertising. As per a recent survey, 80 percent of the online readers spend 30 minutes or more with a digital publication (40 percent spent more than an hour) and more than 50 percent opted to share their data when they subscribed.
Some of the ways in which you can monetize your app include:
An app publisher can choose to include print ads as static images or request InDesign files from advertisers so that an in-house production team can design them in mag+. This gives publishers a chance to upsell additional digital features, like embedded video or weblinks. Since mag+ tools are free to download and use, it’s also possible for the advertisers to create custom ads for mag+ publications. Agencies can download free mag+ tools, design the ads of their choice, and simply deliver the complete InDesign package or finished MIB for the digital publication. Additionally, advertisers can create ads in HTML, responsive to any device, and share the HTML package. For publication, including this is as easy as opening the mag+ template, drawing a box of the size of the screen, and pointing to that .html file.
Some brands prefer monetizing their publications via sponsorship. We’ve seen clients doing this by including a single ad per digital issue or selling category-exclusive sponsorships, allowing a company to be, say, the only auto advertiser in a certain number of issues. Besides, a publisher can sell these sponsorships as part of larger packages that may include Web and print.
Sponsors can have traditional ads in the issue, or, if the app itself is sponsored, can take advantage of other spaces in the app to showcase their brand. Here are some additional ideas:
- Ads built native to mag+ in InDesign plug-in
- HTML ads are either embedded in the mag+ issue or loading live
- Loading screen
- Branding bar
- Live button
Several 3rd party applications, when integrated within the mag+ app, insert ads into designated spots on a page or in an app at run-time. mag+ offers support for several such ad services, including AdMarvel and Google’s AdMob. This way, publishers can separate ad sales from content to monetize the number of views.
In conclusion, having several different options to create and display advertisements helps customers to monetize their mag+ powered apps and generate additional revenues for their businesses. So, what are you waiting for: start putting these ideas into practice and increase the ROI of your mag+ powered app.