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Is “Tablet” in your job description? Get To Tablet Strategy

Navigating the pioneering world of tablet strategy can feel a little bit like being in the Lewis and Clark Expedition. Treacherous, fraught with difficulty, but awe-inspiring as well. For help with the awe, Tablet Strategy New York, from our friends at TabTimes, is right around the corner on May 6. We spend most of our lives online, …

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Digital Publishing to Android 101

Among the most frequent questions we hear from customers and prospects are around Android digital publishing: Should we go there? What’s involved? What’s different? The Android world and the Google Play store are still a mystery to the vast majority of people and brands who came to digital publishing via the iOS world. Here, we’ll …

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The Future of Mobile Content Publishing

This piece, written by Mike Haney, originally appeared on MIN Online. Dynamic Mobile Content I know the Web is already dynamic. The Web-savvy set is laughing at me now, noting that the dead-tree-minded folks just now discovering dynamic content are probably doing so to save an app. However, they may be laughing too early though as …

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5 Minutes with Mag+ Community Support: Mike Rettew

This week’s “5 Minutes” is with Mag+er Mike Rettew, intrepid customer support representative, part time alligator-catcher, music lover, gadget-lover and tinkerer. Let’s get right to it. What is the most common Q you get asked in Mag+ support? Is there an easy answer?  “How do I create (or update) my Certificates and Provisioning Profiles?”  – …

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Investment Europe Magazine re-launches on the iPad

Mostly whenever digital publishing and tablet magazines are talked about, people think about popular titles like Wired and Popular Science. While consumer tablet magazines are interesting, B2B magazines for tablets are also thriving and are doing a great job. Investment Europe, a leading magazine for fund selectors and investment professionals across Europe, is one example. …

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Touchscreen Publishing with 3D Objects

Advantages of Touchscreen Publishing Publishing content on a touchscreen device has some real advantages over publishing to print or even the web, one of the greatest being that users can actually touch the content, probably the highest form of engagement. We’re huge fans of features that encourage engagement and deliver value, as opposed to those …

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App Inventor – A Title Worth Wearing

This piece, written by Mike Haney, originally appeared on eMedia Vitals. It’s time to reboot your app invention strategy! Some of our customers laugh when we call them app inventors, but the title is worth wearing. It brings a certain commitment to exploration, trial and error and potentially wild success in the mobile app space. Sure, …

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Digital Publishing Explained by The Church

The This is Digital Publishing app by The Church shows users all of the great things they can do and create using digital publishing. The Church does an awesome job of introducing how content can live in a mobile app, and how it is an interactive experience that readers love. Video Visuals There are tons …

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Make Sense of Your Data with Funnels

I harp constantly on this blog and elsewhere about the importance of analytics and using your mobile publishing platform to pay attention to what users are doing with your app. But one of the challenges to doing that is making sense of the data: Sure, I can see how many people tapped a link, but …

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