This week’s “5 Minutes” is with Mag+er Mike Rettew, intrepid customer support representative, part time alligator-catcher, music lover, gadget-lover and tinkerer. Let’s get right to it. What is the most common Q you get asked in Mag+ support? Is there an easy answer? “How do I create (or update) my Certificates and Provisioning Profiles?” – …
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Investment Europe Magazine re-launches on the iPad
Posted on April 23, 2014
Mostly whenever digital publishing and tablet magazines are talked about, people think about popular titles like Wired and Popular Science. While consumer tablet magazines are interesting, B2B magazines for tablets are also thriving and are doing a great job. Investment Europe, a leading magazine for fund selectors and investment professionals across Europe, is one example. …
Read more »Touchscreen Publishing with 3D Objects
Posted on April 21, 2014
Advantages of Touchscreen Publishing Publishing content on a touchscreen device has some real advantages over publishing to print or even the web, one of the greatest being that users can actually touch the content, probably the highest form of engagement. We’re huge fans of features that encourage engagement and deliver value, as opposed to those …
Read more »App Inventor – A Title Worth Wearing
Posted on April 17, 2014
This piece, written by Mike Haney, originally appeared on eMedia Vitals. It’s time to reboot your app invention strategy! Some of our customers laugh when we call them app inventors, but the title is worth wearing. It brings a certain commitment to exploration, trial and error and potentially wild success in the mobile app space. Sure, …
Read more »Digital Publishing Explained by The Church
Posted on April 16, 2014
The This is Digital Publishing app by The Church shows users all of the great things they can do and create using digital publishing. The Church does an awesome job of introducing how content can live in a mobile app, and how it is an interactive experience that readers love. Video Visuals There are tons …
Read more »Make Sense of Your Data with Funnels
Posted on April 14, 2014
I harp constantly on this blog and elsewhere about the importance of analytics and using your mobile publishing platform to pay attention to what users are doing with your app. But one of the challenges to doing that is making sense of the data: Sure, I can see how many people tapped a link, but …
Read more »Putting the Digital Publishing Industry in Perspective
Posted on April 10, 2014
Two really interesting digital publishing articles came out in the last few days that are worth pondering with a cup of coffee, regardless of what your job description is in the industry. First An interesting rebuttal of the idea that mobile content and mobile apps, despite their popularity, will kill the Internet: In the era …
Read more »Herman Hedning on iPad and iPhone
Posted on April 09, 2014
Digital publishing of comic books is growing. If you’re into comic books, you will probably agree that the iPad can show comic books in ways paper never could. To all the comic book readers out there, here are two great comic apps created with Mag+. The first one is a very popular Swedish one called …
Read more »5 Ways to Make your App DO Something
Posted on April 07, 2014
Mag+ is of course at its heart a content-app platform. But in the mobile publishing world giving your users the ability to do something, not just consume something, is a way to make your app that much more valuable. Phones especially are tools as much as they are content devices and although Mag+ won’t help you …
Read more »Four Lessons from Four Years of Digital Content Publishing
Posted on April 03, 2014
Although Mag+ as a project has been around since about mid-2009, we count April 3, 2010 as our official launch date, because that’s the day the first iPad was released and the first Mag+ app—Popular Science+—debuted to the public. Four years and some 3,000 apps later, we’ve learned a thing or two about publishing content …
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