As smartphones and tablets become ever more popular, and general consumers continue to download mobile apps at a rapid pace, corporations are beginning to catch on to the mobile trend. Enterprise mobile apps, or proprietary, in-house apps that can be distributed to employees, can be extremely useful for internal communications and collaboration.
Opportunities are Endless
Think about the speed at which a change in company policy or an update in HR benefits could be communicated and how many more people would see it! Or how corporate communications can share a new company initiative with investors and shareholders immediately while allowing the investor to consume the content on the device they choose, whenever and wherever they wish. Customizable enterprise apps could mobilize your sales force, making every client meeting an interactive and visually immersive experience.
Reasons to Go Digital
There are many reasons why business leaders need to mobilize their content. Here are a few of the major reasons:
- The speed of content distribution
- Cost savings over the paper, postage, and distribution
- Engagement levels involved with interactive content designed for the device
With today’s technology, the features that can be integrated into a mobile enterprise app are unlimited, but we have listed three functional categories below that can truly enhance your business.
Internal company communications become extremely efficient if document management is integrated into the brand’s enterprise app. Imagine how smooth internal communications can be if employees are able to collaborate on important documents directly from their mobile devices. Documents can constantly be updated through push notifications. A sales team will always have the latest sales presentations, white papers, and contract templates handy. Document management through a mobile app will keep your employees on the same page and help businesses run smoothly.
An enterprise app can become an excellent sales tool if electronic forms are incorporated into the app. Picture an automobile salesman interacting with a customer on the floor where he can easily hand his tablet to the customer and have them answer a brief survey while they stroll to the next vehicle. This may help in gaining valuable customer data without interrupting the sales pitch.
Personalization tools that are integrated into an enterprise app can help to collect customer intelligence, needed by every company. Take the medical industry for example. Some doctors visit patients with their tablets in hand. As patients describe their symptoms the physician collects that data. At the end of the visit, the physician can use the enterprise app to help him best identify the cure, or even show the patient, through an interactive example, why they feel pain in a particular place. That information can be saved so that the physician is better equipped to treat the patient on the next visit.
Whether you are a CMO, a VP of Sales, or a corporate communicator, it is time to engage with your audiences on the devices that seem to be glued in their hands.
For ideas on how to easily get started on your own mobile app for your business or enterprise, contact us.