If you’re here, chances are you are wondering if creating a web magazine is worth the time and effort. Maybe you wish to be right away assured of a high return on your investments. This is absolutely fine, such situations are often faced by the digital publishers or those making a fresh move towards online publications.
Let’s face it – the present-day readers are online.
With a significant online audience, making your magazine available on the web is sure to help you in reaping long-term rewards. It is, indeed, one of the recognized ways of building robust and high-quality relations with the audience.
If you’re still on the fence about publishing a web magazine, then this article will help you in deciding with 10 of the top benefits of creating your web magazine.
- Global Community
Broaden your network and present your web magazine to readers across the world irrespective of any geographical borders. With wider exposure, gain more chances to attract leads and convert them into loyal customers. This will also give you an edge over your competitors who are yet to explore the amazing results of having a web magazine. Moreover, it increases the chances of getting visitors from the search engine. This is further explained in the next point.
- Search Engine Traffic
It provides mutual benefits to your digital magazine and the website as the search for one automatically leads the user to another. The more magazine content you add to your website, the more visibility you enjoy on various search engines. This increases organic search visibility and thus website traffic also rises. Just ensure to use more of HTML versus flash or any other language. It is recommended because HTML versions of the magazine are likely to be crawled and indexed faster by the search engines.
It is highly convenient for the readers to access a web magazine from their own comfort zone. Not only they can read whenever desired but they can instantly buy new subscriptions or magazines. As long as desired, numerous magazines can be simultaneously stored on the user’s device as compared to the traditional rack storage methods.
The web can be efficiently utilized to make a magazine highly interactive and engaging. One may choose to add an effect of flipping pages and create a high-end user-interface. The content can be made easily understandable by adding audios, videos, slideshows, and many other features. But remember, all of these features are available if you go for the HTML or flash version only, any other type of digital magazine would only be limited to text effects.
- Revenue Generation
Generate more revenue by means of various digital monetization techniques. It is always beneficial to adopt the multiple methods of generating revenue. Consider adding native ads or third-party ads to your website. Besides, you may partner with various organizations to earn through affiliate links. You may choose to circulate unique content in the form of blogs, podcasts, or newsletters. Convert prospects to clients by offering free content initially and then attracting them to buy more valuable content.
- Better Customer Service
You can provide better services to your clients by improving upon their online feedbacks or comments. Proactively react to their online requests of buying new magazines, subscription renewal or any other customer requirement. Aiming to serve better, you can record customer opinions through surveys, feedback forms, etc.
With the availability of various social media platforms, these web magazines can be easily shared online with your friends and family. This helps in word-of-the mouth marketing and helps in enhancing your magazine sales. An interesting content can easily become viral if extensively shared across various platforms.
- Analytics Insight
Modern data analysis can be obtained in no-time. You might instantly see which of your magazine’s edition is a hit amongst the users, how many users are visiting it, how much time are they spending there, etc. With detailed insight, one may improve their work ethics and distribute more of the content type that is loved by the readers.
Having an active web magazine signals your consumers that your magazine is well-loved and maintained. Gain more credibility by publishing frequently and keeping your audience well-informed with the valuable and high-quality content.
A web magazine is highly cost-effective as compared to the previous print methods. By eliminating overhead expenses, it saves you from printing, distribution, and other miscellaneous costs. Not only it reduces various expenses but proves to be a big time-saver as well.
Now, that you know the benefits of creating a web magazine, take a step further and join the group of web magazine publishers. Spread your network, increase user base and generate more profit.