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December 25, 2018
7 Tips to Freshen Up Your Content Marketing Plan for 2019
Is your content marketing plan for your business on auto-pilot right now? Just humming along without you putting much thought into it? Turning the page on the calendar is a great time to review where you are against where you want to be, and make sure autopilot is indeed taking you where you want to [...]
Read More + December 18, 2018
The 2019 Content Guide to Maximize Interactivity and Engagement
On a particular topic or a specific problem, you may find plenty of articles to read. In such a competitive and content-saturated market, boring or outdated content has no survival chances and only results in early abandonment. Modern readers are continuously looking for a credible source of valuable, interactive, and quality content. Thus, even a [...]
Read More + December 11, 2018
Social Responsibility Report for Unilever: Making iPad Apps Outside Traditional Publishing
Our heritage is certainly magazines, and we remain committed to that business. However, we are also seeing tremendous interest in making iPad apps with our platform outside traditional publishing. Examples range from enterprises creating apps for internal information distribution, such as sales materials, to companies rethinking their marketing collateral for the touchscreen, to entertainment companies [...]
Read More + December 11, 2018
Victoria & Albert Museum Enters The Digital World Through iPad Publishing
One of the world’s leading museums for art and design went digital with its "Played in Britain: Modern Theatre in 100 Plays" iPad app. This inspiring use of iPad publishing guides the user through six decades of British theater history, elegantly showcasing more than six hundred historical images and entertaining multimedia content. Made in Britain: [...]
Read More + December 11, 2018
VF Corporation Annual Report
VF Corporation is an $11 billion apparel and footwear powerhouse whose portfolio of brands includes The North Face, Lee, Nautica, Wrangler, and many more. These brands’ diverse products reach consumers wherever they choose to shop, be it online, in stores, or through mobile devices. VF Corporation used the mag+ platform to create VF’s 2012 Annual [...]
Read More + December 04, 2018
CFO Magazine: Creative Tablet Publishing
CFO Magazine offers stories, news, and information specifically for financial executives. Readers of this niche magazine might find information on the latest accounting standards, risk management, and professional career development. If the content is not your cup of tea, the creative tablet publishing certainly should be! When users open this app, they are presented with [...]
Read More + December 04, 2018
Getting Straight to Business with the NAREIM Digital Newsletter
More and more organizations are beginning to revamp their communications programs with enterprise mobile apps. These custom apps allow companies to communicate directly with their employees, customers, and other stakeholders. The National Association of Real Estate Investment Managers—or NAREIM, for short—did a fantastic job creating an interactive digital newsletter that was privately distributed to members [...]
Read More + December 04, 2018
Arizona Alumni iPad Magazine
The University of Arizona, located in Tucson, Arizona, has been printing Arizona Alumni Magazine for years. But with so many people purchasing iPads and consuming their content through iPad apps and magazines, the school decided to launch Arizona Alumni iPad Magazine, with none other than mag+ platform! Utilizing the mag+ features, the magazine is very [...]
Read More + December 04, 2018
Famous Footwear Uses Digital Publishing Tools for New M-Commerce App
National footwear retailer Famous Footwear launched The Famous Footwear Stylezine, a seasonal style magazine that showcases new looks and allows customers to browse and purchase shoes available on their website and in their 1,000+ retail locations. Created on the mag+ platform, the app provides a shopping experience that is truly a departure from what consumers [...]
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