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August 28, 2019
Diversify Your Revenue Stream with Mobile App Publishing
The challenge today is not print vs digital or about paywalls, but about using brand power to grab revenue wherever you can. Yes, nearly every publisher has to make choices about paywalls but the decisions about how to charge for content pragmatically and not ideologically is what matters. There are multiple ways for publishers to [...]
Read More + August 20, 2019
Digital Magazines for Tablets: 10 Tips for Creating Better Ads
Oftentimes when reading digital magazines, I get disappointed. I expect more than PDF replicas of the print edition. It's sort of like having a full HD TV and only getting sound. Easy, user-friendly navigation, interactive features like quizzes and checklists and content adapted specifically for the device makes all the difference. Likewise, ads need not [...]
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