3 Reasons to Use Video in Your Apps and Marketing

Video in Your Apps and Marketing

You’ve probably noticed that your social feeds and favorite apps are stuffed with video content like never before. Videos are fast becoming the “must have” marketing content — almost 90% of online marketers report that video is part of their strategy.

Here’s why your business should get on board with using video:

  1. It’s a big part of what people do online. Video is claiming a large hunk of all web traffic. It’s estimated that a third of the time we spend online is spent watching videos. A study from Cisco projects that by 2019, 80% of all web traffic will be video!
  2. It boosts click-through rates and conversions – majorly. For email, video boosts click-through rates by as much as 200%! Put a video on your landing page and you could see up to an 80% boost (Forrester, Unbounce).
  3. It helps purchasing decisions. A whopping 90% of consumers say watching a video is a factor in their buying decision and statistics show they are 64% more likely to buy something after watching a related video (Insivia). This holds true even in the B2B world. 73% of B2B marketers report a positive ROI on their video marketing (ReelSEO).

Don’t know how to add video to your app using Semble? No problem! This quick VIDEO will walk you through. (See what we did there?)