Yes, you need to keep building your knowledge and skills in the world of marketing. But even more than that, keeping up with trends through small doses of great reading will keep you motivated and inspired. And when enthusiasm meets knowledge, it’s a beautiful thing for your business.
Here are 5 blogs we recommend to help you do just that.
Ramit Sethi, the New York Times bestselling author of I Will Teach You to Be Rich, has created Growth Lab as a resource for those who want to start or grow a successful business with a minimum of mistakes along the way. The down to earth writing style makes you feel like you’re talking to your most business- savvy friend who’s giving you free advice.
Known for great infographics and a tell-it-like-it-is style, Kissmetrics will help you learn which metrics to pay attention to and how. If you want to find out what you’re doing that’s working and what you’re doing that’s not, this is the blog to follow.
Godin is a living legend in the marketing world at this point. His blog delivers short, insightful posts every single day. Seth is all about permission marketing and having respect for your audience — and yourself. He’s also going to encourage you to take some risks to set yourself apart from the competition.
Copyblogger’s ethos involves content marketing at its finest. Build great content that serves your audience, earn their trust, then make them offers that serve them even more. These folks are known for their longform content-rich that have built their authority in the content marketing field.
Hubspot makes inbound marketing software, and their blog is a great example of how to attract inbound customers. The Hubspot marketing blog is a great way to keep up with industry trends and get practical tips on everything from productivity to how to design a great pitch deck.