Expand your market with Digital Catalog Publishing

Digital Catalog Publishing

Who doesn’t love to shop? Shopping with today’s technology is fun, fast, and easy. Online shopping has nearly supplanted the print mail-order business. If you have a product line that you want to market, what better way to do it than through an interactive mobile app? With so many tablet and smartphone users in the world today, mobile catalogs are a great way to expand your market.

Catalogs are a great way to access extensive product information with beautiful visual references. With digital catalog publishing, businesses have an opportunity to turn product information on a flat page into an experience. Combining the catalog format with the tablet is very powerful, potentially offering the best of both worlds for retailers. In this format, catalogs can be reimagined offering entirely new paradigms.

Some of the additional benefits of publishing an electronic catalog are as follows:

  • Access to extensive product information
  • High-resolution display of your products
  • Ability to link multiple channels – mobile, social, print, email, and web
  • Portable – your brand goes wherever the iPad goes
  • Multimedia – Add images, video, and audio
  • Content changes can be updated immediately
  • Can serve as an extension of your printed catalog

Create a Digital Catalog with mag+

mag+ can help you create a beautiful, interactive catalog that will truly showcase your products to the customers. Start your mobile catalog creation in the mag+ plug-in for InDesign. Display beautiful product images and add text that scrolls over the image, or pop-up hot spots that reveal additional product information.

Consumers love beautiful product images, true, but they really love to see a product in action! With the mag+ tools, you can easily integrate video into any catalog design. Finally, the last crucial element you will need in your mobile catalog is a way for consumers to purchase your product. You can add simple links that drive consumers to your website for purchase. It’s as easy as the click of a button.

A great example of an iPad Catalog App is MyMuesli, a German brand who produces custom-mixed cereals that are sold online and then delivered to your door. Their app allows you to experience muesli in a whole new way. You can discover a new favorite cereal, view informative videos, and learn how to prepare a proper Bircher Muesli. You can also browse, mix, and shop your favorite cereal online directly from the app. With a choice of 75 different ingredients, it’s possible to create 566 quadrillion individual muesli mixes. So, forget the old fashioned bowl of muesli, get nutty with their catalog app.

What’s next?

Showcase your collection in the form of an impressive digital catalog and reach out to your customers anytime and anywhere. Allow your prospects or customers digitally browse through a complete range of products with simple swipes and easily get what they want.