From InDesign to iPad: New York Magazine Gives Readers Custom Experiences

On Monday, April 1, 2013, New York Magazine launched its iPad app, which takes full advantage of Apple’s iOS platform. Created with the mag+ SDK (Software Development Kit), this app combines weekly magazine content with daily website content in an innovative way. As users enter the app, they are greeted with a dual design that teases website content as well as information from the latest weekly issue of New York Magazine. The team at New York Magazine is calling this dual design the “window shade,” which users can easily open or shut to reveal weekly magazine content or fresh daily content from nymag.com properties, including Vulture, the Cut, and Grub Street. Users get to choose the experience they will have.

Partnering with the Wonderfactory, New York Magazine beautifully designed and masterfully developed this iOS app. The already inspiring content now transitions seamlessly from InDesign to the iPad. We highly recommend that you download New York Magazine from iTunesthe app shows what iPad digital publishing can and should be.

The teams at the Wonderfactory and New York Magazine used the mag+ SDK, which allowed them to take advantage of mag+’s tools and distribution while creating a truly custom app. With the mag+ SDK, users have the freedom to create custom experiences, as the New York Magazine app fantastically illustrates.

Here is a highlights video that shows the “window shade” in action.

More information about publishing to iPads from InDesign with mag+.