More people own mobile phones than toothbrushes and those who own smartphones are checking them on an average of 85 times per day. If you’re a B2C retailer there’s no doubt you should have a strong mobile presence. In fact, offering the capability to make purchases from one’s own smartphones is becoming increasingly critical to boosting revenue growth.
Criteo’s Mobile Commerce Growth Report conducted in the fourth quarter of 2017 found that 50% of online transactions took place on mobile, a 21 percent increase from the year prior. This clearly signifies that if you’re not already tailoring content to mobile consumers you’re already losing money. Here are some ideas to help your company take advantage of the ever-growing opportunities on mobile.
Ready to join the ranks of the most elite retailers in the world? Take some inspiration from companies like Sephora, Mary Kay, Nike and more. These companies have mobile apps that give consumers immediate access to in-depth information, experiences and ways for consumers to spend their money, all from their smartphones and tablets.
Even if you don’t have a colossal budget to spend, your company can use an affordable app making software like Designd and create a mobile app quickly. Whether you’re looking to provide in-depth product information via a mobile catalog or provide a stunning brochure and editorial experience, an app is a great way to get your message across.
Get inspired how mag+ clients have best utilized the mobile platform to optimize their B2C strategy. A sporting goods retailer created a sleek one-stop shop where customers can browse and purchase over 50,000 products, get inspiring product usage tips, find the nearest store, access their loyalty account, and get news and updates from their favorite locations.
Attract readers with an editorial experience that hooks them once and for all. Get them drooling over your products by showing them behind the scenes videos, 360-degree product rotations, using pan and zoom functionality to shows the quality and detail of your offering. If you’re looking to save on time and budget, link straight to mobile-optimized product pages where consumers can complete their purchase. A German cereal brand created an app with mag+ and took advantage of the opportunities created by mobile commerce. It allowed customers to indicate their flavor preferences and customize cereal combinations in a fun and unexpected way, creating memorable, personalized and long-lasting brand interactions.
Want your mobile app to go the extra mile? Mobile apps made with mag+ can help you grow. Just sign up to download mag+ tools and equip your app with custom features exactly how you want them. Hook directly into your existing e-commerce system, create custom order functionality, and more. The only limit to our tools’ capability is your imagination.
Mobile is here to stay, and the mCommerce market will continue growing at an epic pace. If your company has not made the leap yet, it’s not too late, but the time is now.