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June 25, 2019
App Metrics That Matter
Everyone wants their app to be successful, right? But not everyone knows the way. Whether you are publishing Android applications, or publishing apps for iPad, or Kindle, it is absolutely crucial to know the major app metrics that matter and how to measure them. Publishers are thus often curious to know the expected number of [...]
Read More + June 13, 2019
Leverage Growing mCommerce With Your Own B2C Mobile App
More people own mobile phones than toothbrushes and those who own smartphones are checking them on an average of 85 times per day. If you’re a B2C retailer there’s no doubt you should have a strong mobile presence. In fact, offering the capability to make purchases from one’s own smartphones is becoming increasingly critical to [...]
Read More + June 04, 2019
Finding Value in Mobile Applications
When considering whether or not building a mobile application makes sense, there are typically three main areas that we should take into account to determine feasibility and potential ROI. The first is the audience: how broadly will the application be used and by whom? Will that audience expand or contract over time? Is mobile, indeed, [...]
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