Mitsuaki Iwagō (岩合 光昭 Iwagō Mitsuaki) might not ring a bell with you unless you’re familiar with Japan or wildlife photography. Mr. Iwagō is a well renowned wildlife photographer and filmmaker, and his photos have been featured on National Geographic’s covers and in their list of “100 Best Wildlife Pictures” (here’s a one of his famous photos, of …
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Who’s Afraid of the Big Bad Gigabyte?
Posted on February 18, 2012
As a creative professional, it is exciting to have access to an infinite canvas like Mag+. One can get really carried away with bringing their design to life with HTML, movies and other rich media. The only problem is that these exciting options add to the overall file size of each issue. As your file …
Read more »Yes, Virginia, you can put HTML on the A-layer.
Posted on February 17, 2012
Recently I’ve been spreading false information about HTML’s capabilities within Mag+ A-layer. I was under the impression that you could only embed HTML on the B-layer. Turns out I’ve been lying! For shame. Typically everything must be grouped in order for the graphic hierarchy created in InDesign to hold up. Grouping is exactly what overrides …
Read more »Zlatan’s iPad app is here
Posted on February 17, 2012
Great news for those of you who love football (or soccer, if that’s your preferred name for this sport) in general and Zlatan Ibrahimovic in particular: Zlatan’s autobiography “I am Zlatan” is now available in English. And it’s not in the form of a traditional book, Zlatan and publisher Bonnier, take a bold step into …
Read more »Decoding the wild world of analytics
Posted on February 16, 2012
One of the things we get asked about a lot—and rightly so—is analytics. In brief, analytics refers to the ability to track what users are doing in your app. It can be a very useful tool for figuring out what your users want, where they’re getting stuck and, perhaps most crucially, whether they’re looking at …
Read more »And then there were popups!
Posted on February 15, 2012
Version 3.1 of your (hopefully) favorite digital publishing platform is out. Of all the great new stuff in our 3.1 release, the one designers are going to be most excited about is the ability to build popups directly in InDesign. What’s a pop-up? Quite simply, a hotspot that makes more information – text, graphics, a …
Read more »TRICK: How to share story text via e-mail
Posted on February 14, 2012
As many of you know, it’s possible to make a hotspot link in a Mag+ issue that automatically opens a pre-populated e-mail. Just hit the Add Link button and put “mailto://” followed by the e-mail address in the URL field. You can even pre-populate the subject line by typing (fill in your own address and …
Read more »iPads in education: evolution, not evil
Posted on February 08, 2012
Digital books and digital magazines are not better than their paper predecessors because they’re digital. They’re better because they create a more immersive experience. You are no longer constricted to explaining with words what Beethoven’s 5th symphony sounds like, you can embed a video that visualizes it. You no longer have to jot down a paragraph …
Read more »Spotlight: Mag+ Creative Director Matt Cokeley
Posted on February 08, 2012
Mag+’s own Matthew Cokeley was singled-out by GD USA as ‘One to Watch in 2012′, but the Creative Director wasn’t accustomed to being on the other end of the camera. “The photographer tried to make me change my hairstyle, because it wouldn’t fit in the frame,” said Cokeley, referring to his trademark spikey ‘do, which …
Read more »Digital Subscriptions for Dummies
Posted on January 30, 2012
We get a lot of questions from prospective clients around the rules surrounding selling subscriptions or digital issues in the Apple world—none of whom are dummies, but it’s a big, somewhat complicated world, with different rules than many consumer marketing people are accustomed to. The good news is that as much flack as Apple sometimes …
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